Tips to Know Buyer Persona via Data Extraction

EM Admin
Mar 21, 2018
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Are you an entrepreneur? Or, are you planning to set up a business?

In both cases, you need to have the buyer persona. Drill in your head that all plans would be a pie in the sky without it. Your expected profit ratio will not match up with the actual revenue. More probably, your predictive sale would fall like a house of card.

It’s better to walk down the safe lane in any kind of business. You can’t make inroads into the millions of dollars unless doing homework perfectly. Here, the buyer persona is the point upon which you need to eye on. It can make a blockbuster sale or give a break to incoming zillions of bucks.

What do you want– the treasure or a thrash? The choice is all yours! To grab the former, you should be well-versed with the buyer persona. I mean, what’s it; why do you require it; will it be a game changer and so on!

So let’s get a cursory look over the rise of the buyer persona.

How did buyer’s persona take rise?

An article on Forbes unfolded its genesis. It was Alan Cooper, who penned down the result of his intensive data research twenty years ago. The bottom line of his analysis underlined the methodology of the software analysts and developers. And, it was dramatically negative. Their work was criticized as extremely unfriendly for users. One chapter that fetched the attention of the world was centric to the buyer persona.

His blunt remark took almost every industry by storm. It apparently favoured tailoring it according to the clients. That implies, you should master the art of embedding their wants in the service/product. This was the only thing that could excite them. Consequently, they will get stuck to you as a loyal customer. And none would be able to beat the clock, except you, for the long run.

What is the buyer persona?

It’s an imagery portrayal of the target audience. However, it’s a critical process because you can’t make a physical visit to each customer. Neither can you be a judge of every customer’s behaviour. But, digitization has made it a piece of a meal. You can get an easy access of its details like email id, contact details and demographic analysis. Although you can’t be so specific in getting such details yet, it presents generalized information.

Buyer persona makes the difference:

Setting up a benchmark is an uphill battle. Only the tenacious and smart ones can live the expectations. Later on when they exceed them, they make the difference. But it requires a lot to do. Innovation will fall on the deaf ears unless it has a dash of modernization. Drilling out the buyer persona can win half the battle. The rest path would lead to the definite success.

Chris Boyer, the director of the digital communication and marketing for Inova Health System, made data extraction into a rich data repository. This repository presents a pool of matchless and utmost valuable health based information. Its every piece of health guide consists of a healing touch. Inova creates exclusive soft copies, like Phil Gilbert’s Story, to answer how to battle out the cancer or any other terrifying disease. Its every publication has meaningful info-chunks to evaluate a particular ailment. It defines every dataset in its digital post according to the persona of diverse patients and their diseases. Or, you can derive the gist that its each digital post is specifically written to reveal all about that particular disease from which the patient is suffering. Now, millions of patients are getting sentimental relief from the fretful and deadly trauma.

It’s actually emerging as the one making the difference.

From where can you extract data for defining buyer persona?

The data extraction lays out the foundation of an insight and its deep analysis. Therefore, you ought to know who your target audience is. The onward path would be a smooth sailing. So, here are a few tips to scrape the data from where:

Sneak peek the contact database:

The digital landscape has social conduits, like Facebook, Twitter, Flickr and hundreds of others. All these ones allot you a golden opportunity to catch on what data you want. You can walk through your contact list in them. Comprehend the trend. Record their preference and likes. Determine their pain-points underlying the comments.

Inquiry forms:

A website can be your best tool to peel off the desirable and niche-based data sets. You can design the website forms in such a way that the buyer persona would get registered with them. Let’s say, your business requires the email id of the online traffic. You can create a field in the form by asking for the same. Thereby, the relevant information will get straight to your CRM.

Sales lead:

Communicate with your sales team. Extract the customer’s feedback. Segregate the negative and positive remarks. These datasets would be priceless for catering your requirements of leads.

Customer interview:

However, direct interviews are faded away. But online surveys are an incredible option to opt for. You can run a Facebook survey or a Twitter poll to pull out the information that tells what the customers intend.