Top 10 Game-Changing Advantages of a Shopify Store
The speed of the fast-paced digital world is breaking all records. And this brings a golden opportunity for businesses to scale and meet new customers every day over the internet. Shopify, a leading e-commerce platform, is significantly popular for many reasons. It has a user-friendly interface, provides flexibility, and a series of robust tools that can keep your online business up and running. Moreover, it allows scalability to present a bigger catalogue to your online audience efficiently. And for this, Shopify has many reasons. It has over 2.1 million daily active users, and over 5.46 million websites are built on it. Nearly 10% of the global e-commerce platform market is named after it.
Let’s explore some key benefits that this platform provides to set up a successful e-commerce brand.
Benefits of a Shopify Store
With the advent of online shopping concepts, running a retail or wholesale store is no big deal. Additionally, there are several benefits associated with it.
1. Ease of Use and Quick Setup
Shopify itself claims that businesses can establish their store in just 30 minutes over it. It offers the fastest way to setup an online shopping store. Its obvious reason is its simplicity. Entrepreneurs and businesses need not be technically sound to launch it. This platform provides a straightforward setup by following a step-by-step guide and creating their own shopfront online.
With a tonne of pre-built layouts and themes available, the merchant can customise a website without the need of a developer. However, the experienced provider of Shopify development services will be helpful in defeating unforeseen challenges that one may face during this process.
2. Scalability for Growing Businesses
Shopify plus merchants register 126% growth year-over-year on average. This growth ensures scalability, which this platform ensures. So, you may start as an SME selling a few products and then expand with thousands of products on this platform. Shopify Plus is actually the enterprise-level offering that entertains scalable businesses through some advanced features like customisation, robust integrity, and dedicated support.
3. Mobile Responsiveness
A mobile-friendly or responsive website is Google-recommended for fast indexing on search engines. Shopify leverages this feature, and hence, ensures a 20% increase in conversions.
Surprisingly, over 54% of online purchases are recorded on mobile devices, which makes it necessary to have a mobile-responsive website. This e-commerce platform offers predefined themes that are mobile-optimised. This commendable feature helps in gaining customers on mobile phones and tablets. Simultaneously, the bounce rate dips, and sales increase over time.
4. Comprehensive App Ecosystem
The App Store of this platform consists of over 8,000 apps, which are compatible with online shopfront designs. Specifically, these apps are SEO-friendly with the tendency to improve conversion rate. These are ready-to-integrate for the support of email marketing campaigns. Besides, they can be related to customer support and inventory management systems. These applications are fully customisable to ideally fit the unique needs of customers. All in all, diverse apps on this platform are all scalable and optimised to simplify online marketing.
5. Secure and Reliable Hosting
Web security is significant. As online businesses are struggling with security issues, this shopping platform allows easy handling of exaggerating online traffic. It provides end-to-end hosting services without abusing its security, speed, and reliability. A built-in SSL certificate on this website ensures easy transitioning of data with complete security and trust.
6. Integrated Payment Solutions
Customers appreciate glitch-free checkouts. This e-commerce platform has a highly optimised payment gateway, which witnesses a 15% up in complete checkouts.
From here, you can upload or integrate one of the best payment gateways for receiving payments through credit cards, Apple Pay, Google Pay, and other digital payment methods. These multiple alternatives ensure a seamless checkout process for customers. Eventually, it delivers the enhanced shopping experience while minimising abandoned carts. Many businesses are leveraging these payment options because it does not involve any transaction fee, which makes it a cost-effective transaction processing option.
7. SEO and Marketing Tools
This e-commerce platform is integrated with innovative ideas and SEO features, which help in maximising web exposure and visibility on search engines. As in WordPress, it streamlines meta tags and descriptions via content optimization for every page and product. Moreover, tools like Google Analytics, Facebook, and other marketing platforms can be integrated with it. This integration allows successful tracking of online traffic and customer intent so that online campaigns can be optimised after analysing the performance of landing pages. This is how online sellers can easily drive organic traffic and, hence, engage it through insightful content.
8. Multichannel Selling
Shopify comes with multiple channel capabilities. Those who use it witness a 30% spike in their sales, which proves that it can successfully bridge the gap between online sellers and online customers. A seller can attract sales through integrated Facebook, Instagram, Amazon, and eBay. These all channels can be effectively managed with the help of a simple dashboard, where the real-time pictures of inventory, orders, and customer interactions are accessible.
9. 24/7 Customer Support
Handling or running an e-storefront can be burdensome, especially when a lot of technical issues arise on and off. Considering this stressful situation, Shopify introduces 24/7 customer support via chat, email, or phone so that any technical issue can be resolved within minutes. This is particularly excellent for businesses that operate in diverse time zones or during peak shopping periods.
10. Abandoned Cart Recovery
This platform has an exclusive tool, which can swiftly recover the abandoned cart. It automatically shoots emails to customers who left their cart without completing transactions. These automatic messages attract them to get back to the store and finish their orders. Overall, it significantly increases sales and, hence, revenues.
Conclusion
Shopify is a well-planned and user-friendly interface designed to meet scalable needs and automatic payment solutions. Its multichannel selling capabilities make it an outstanding choice for businesses that attract customers. It has a range of apps that eliminate gaps between the seller and customers via 24/7 customer support, payment gateway, and many other features. Overall, this highly optimised and enriched platform is studded with a lot of features and applications that hamper vulnerability and integrate user-friendliness.
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