How Does Data Conversion Into Visualization Help Marketers?
What do you recall quickly-a picture or a content?
Our brain is instinctively trained to remind visuals. Don’t you believe? Take a look over Altamira cave, Lascaux paintings, Kakadu rock paintings and Chauvet cave. These are all ten thousand years old prehistoric caves wherein their imaginative data underwent a conversion. Their imaginary came out in the pictures. Now, you can easily trust upon the power of visualization.
The same concept lies with data visualization. Today, most of the marketers still like visuals to words. This method of data visualization simplifies understanding. Now, comprehending visitors’ behavior is no more a task to sweat out. It’s easy. Their prospective demands are no more a puzzle.
How can I say so-here are a few points that would support what I said:
- Knowledge discovery picks up pace:
Let’s consider a case wherein a set of data looks different, but it concludes similarly. This table denotes two days’ weather forecasting of New York. It shows the premeditated figures of maximum and minimum temperature in that city. At 5 in the morning, the mercury might rise up to 32 degrees and dip to 19 degrees. Simultaneously, it might be a bit cloudy.
If you look at the visual formatting, it’ll take just a few seconds to squarely understand that weather prediction. But, you’ll have to devote 1 min. in reading. Moreover, your brain will take a few more seconds to make an optimal decision.
In the nutshell, the visual data will shed off the cognitive load. Alongside, the non-obvious and even, hidden patterns come out in the light. And, it takes a few seconds to understand through and through. The knowledge is discovered automatically.
- Visualize On-page SEO to correct it:
How do you optimize your on-page in the digital world?
If you speak about the long and boring descriptive analysis, it sounds so boring. Sometimes, your mind pisses off. If you look into it with keep eyes, your mind starts longing for a break. Fatigue hurts it.
How is it if the analysis of the on-page SEO (of an e-Commerce site) will consist of charts, graphs and a table? Won’t it be so easy to find its gist?
Look at the picture. The coloured dots represent internal and external back links. If you explore URL by URL, you can’t get an ideal picture of all links. But, this dot chat would draw a crystal clear image of which page comprises more and less links. Thereby, you can easily even out the segmentation of all links. Needless to mention, the even structure of backlinks will scroll up the page authority, visibility and ranking of your website. And, the more you would be accessible, the more you would be prone to leads/conversion.
Likewise, the visual data is extremely helpful to tap on the online traffic, leads and conversion rate. Eventually, optimizing on-page would be like walking in the park.
- Customer Profiling via CRM
Do you know the profile of your customers? This information is a fundamental block of any business. Follow the footprints of IBM, Amazon, Facebook and a lot more organizations. They create a portrait of customers. Once you get its access, it takes a wink to design decisions.
Presently, digital marketing is on the roll. Marketers troll its every trend. Deriving their customer’s portfolio is possible in a few minutes. If you don’t believe, have a look below:
- Customer Profile:
The aforementioned data is in such a format that doesn’t let you emphasize on your brain. Just a cursory look over it would be enough to drive the strategy that can bring her to your online store. But, if you ask in person or collect amassed data from various sources, you have to spend days in analyzing your customer’s profile.
In all, data conversion into a visible format is the best way to pull out a hidden pattern. Therefore, creating strategies to target people will be no more a hassle. Rather, it’ll be a frictionless procedure.
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