Content is the king. It can get your visitors, reduce bounce rate and increase your website ranking in no time. Just a meaningful post carrying all answers to a topic that users commonly search for can change your online reputation.
This can happen with these tips that help you to understand how to make SEO –friendly content:
1.) Figure Out Keywords
The digital marketing strategy achieves its goal with keywords, provided that you have figured out the right keywords. This is the only way to come on the top of online search results and generate desirable leads.
Here is the tried-and-tested method that integrates the keywords with conversion capabilities:
- Discover what searchers intend when they type keywords that you use.
- Check the volume of searches of every keyword that you have selected.
- Explore authentic resources that serve useful & meaningful information for a cutting edge in making the content SEO-friendly.
- Pick up the long-tail keywords even though they have a low search volume. It would rank higher on SERPs because a user uses a long phrase to discover specific information.
- Use keyword suggestions by tools like Google Keyword Planner to find the best one.
- Take assistance of forums like Quora to get the most sought-after keywords used in the niche.
- Figure out some specific ones from the Related Keywords given on the bottom of the SERPs.
- Google Autocomplete option is also valuable, which shows the real users’ intent.
- Wikipedia is a pool of reliable and most trusted knowledge, where you can some high ranking keywords.
- Use SEMrush or any other tool to look into which keywords of your competitors are ranking on the top.
This is how you can draw a list of target keywords that actually pay off your SEO efforts.
Now, you need to take care of some technical aspects of the content. Avoid keyword stuffing. Use them as if they are naturally required in the content. Take assistance from those who provide content writing services, as they know about all marketing aspects.
Make sure that your blogs or articles carry solutions that users often look for. The post or the content should clearly answer what they need.
2.) Create a Layout of Posts
Whatever you are publishing, it should be fully optimized as per SEO. To get an exact idea about, check these points:
- Title-Make it catchy in 55-60 characters, which is a guideline of Google.
- URL-Create it in matching with the title of the page & do check if it’s not a broken link.
- Meta description: Describe the content in between 150-160 characters
- Hash tags: Segment the entire post into small paragraphs that consist of H1-H6 tags in sub-titles
- ALT tag: Use it for referring images.
Keep the aforesaid points into account. Start with the title, which should be catchy and contextual to searches.
Divide the post into sections called Title, Body & Summary, carrying sub-titles because they make the content more readable and easy to understand. Ensure that each point is related to the essence of the information that you are likely to serve to people.
Write meta-description in such a manner that it resonates with the essence of the post.
If required, add a strong CTA or Call-to-Action at the end.
3.) Optimize Headings
Titles attract users, which fulfills your SEO dreams.
A descriptive and attractive title can bring hundreds of users in a wink to your post.
So, the first job, which is to attract and
bring in hundreds of users, is done.
Now, you need to focus on increasing ranking of the post. It would be possible
through optimisation.
Try to integrate the target keyword in the title.
Keep the main title under 60 characters, as google has set it as a standard. Use the character count tool available over the internet to accurately measure the characters.
Keep the information related to the title. If it accurately describes what users look for, your strategy wins.
Check for plagiarism and grammatical errors using tools like grammarly.
Rather than using complex sentences, use short sentences.
Make it readable using simple language. Select your words wisely.
For an effective CTR, add strong modifiers like best, How-to, free and likewise.
Draft compelling and correlated sub-titles. Use at least one H1 tag on a page with the target keyword.
Avoid repetition of information under different H tags.
Divide a long post into many short paragraphs, which should be logically arranged and having bullets or highlighted points.
4.) Take A Look Of Meta Description
The meta description should be a short brief of hardly 155 characters. You can measure its length on the online character count tools.
If you have no idea about what to put in, write a summary of the entire post. Wrap it up in 155 characters, which should have a target keyword also.
Make sure that it is informative as Google displays it beneath your post title on the SERPs. The user gets an idea if it is good enough to read.
5.) Optimize Images
Optimising an image is a great way to support your content with an illustrative picture. But, it can interfere with the user experience also if it does not upload in 3 seconds.
Besides, the search engines use ALT tag, which describes the image, as an interpretation. It measures the relevancy of that image.
Therefore, always add a proper ALT text and description in the filename of that image. Although these details are invisible for general users, yet Google or any other engine uses it to understand what that picture is all about.
Create a meaningful & informative ALT text that can relate with the image and the post also. If possible, add the target keyword within like this:
<imgsrc=”artificial intelligence.jpg” alt=”keyword”/>
6.) Interlink With the Correlated Post
Before starting writing a post, create a list of keywords and some referring keywords. These referrals can be coming from the web content or an external/internal blog post. This strategy can benefit in increasing traffic on your linked page.
This is called internal linking, which effectively assists search engines to understand the relevancy and usefulness of your post. Users spend more time on your website exploring all related topics that referrals point at, which eventually reduces the bounce rate.
Even if you add an external link of any high DA, people will trust you more. You can describe anchor text to the link so that they can identify why it is linked.
In short, focus on adding relevant links that should look naturally going with the flow of the content.
7.) Make URLs SEO Friendly
A well-crafted URL is what Google likes to read, crawl and index quickly. They make CX better and post easy to share.
Make it SEO friendly these ways:
Integrate the target keyword, which enhances the visibility of the content.
If it looks too long to read, cut it short using Bitly or any other URL shorting tool. It should be around 60-characters long.
Avoid using upper case letters, as it may result in showing 404 errors on servers.
Don’t use unnecessary stop words, like or, but etc..
8.) Make It Mobile Friendly Also
Surprisingly, mobile users are measured 56% across the globe. So, you should optimize the content to appear clearly and seamlessly over the web internet. Even, Google has found it an impact-maker. This is why it penalizes websites that are unresponsive for mobile phones.
- Keep navigation simple on your website.
- Make layout simple and easy-to-explore.
- Analyse the loading speed. If it requires optimisation, follow the suggestion of Google Pagespeed Insights tool. It evaluates and guides about what changes can improve your web page loading speed. Fix all issues that it suggests.
9.) Have Social Share Buttons
Social sharing is the easiest way to increase users and enhance web visibility. It is where almost every person is.
- Make it easier for social community to discover your content.
- Share it via Instagram, Twitter or Facebook.
- Integrate these social buttons with every page.
10.) Add a Schema Markup
Schema markup is a hierarchical structure of web data, which helps Google to understand the information you put on your website for users. These markups ensures search engine to see the relationship (referrals) & extract meaning behind entities mentioned on your website.
This is how it gets deep with your content by reviewing its various segments or paragraphs.
Google’s Structured Data Markup Helper can be used to add markup to your posts easily.
In addition, a long post of around 2000 words can improve your ranking over the internet overnight, provided that it has information, such as How-to, better or easier ways or free things. Make your content error free so that people can trust you as a valuable information provider.
