Discover Digital Data & Tech Trends for Scaling Business

Penguin is Google’s arm that attack on black hat SEO tricksters. The search engine’s vocabulary terms it as link schemes. Backlinks are a key to push the traffic rate on a website. Some webmasters call black hat SEO tricks to manipulate ranking artificially. However, the traffic appreciates very quickly through link building scheme.

The main source of information and vehicle for research is the search engines like Google which constitutes of 66% web traffic whereas Yahoo gets 15%, Bing 15%, Ask 2%.  Ever since the inception of the search engine marketing; prolific advances in technology have allowed the search engines to become the first choice when individuals seek information about brands and products online. Marketing professionals and business owners have realized the immense power of such a medium and use of internet search engines to promote their products and services.

Clients these days want their website design to be responsive. Responsive web design is the approach that suggests the design and development should react according to the user’s requirement and based on screen size, platform and orientation.

With Google changing its search results algorithm, the SEO services need to refresh their ideas. But most of the marketers are now reluctant to invest in SEO because getting your web page optimized has now become a more intricate as well as difficult task. You can no longer fool Google by increased volume of keywords as that concept is now on the verge of vanishing.