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Case Study
Outbound International Calling
The US-based health insurance company looked to increase the flow of leads
“Outbound Health Insurance Leads Generation Turned Simpler & Easier”
The US-based client required a helping hand from a professional outbound call outsourcer that is leading in generating sales. The task was to sell a COVID-19 test kit priced at $0. When the pandemic is over, it was difficult but not impossible for our certified and experienced calling agents. With rapid engagement, a high response rate, & sales, we proved that our pitch deck was outstanding.
Challenges
It was no less than a war to generate leads by cold-calling the citizens of the United States. However, the target was to give away COVID-19 test kits for free. But, these hurdles clearly indicated that it was likely to be uneasy.
- Ungrouped leads' data
- Hiring call reps with the right skill-sets
- Understanding the flow of the process
- Frequent drop calls, dead air, busy numbers
- Genuineness of the customer's age requirement
Solution Provided
Since the audience was from the USA, it was indeed necessary to come up with the best-fit strategy. So, we input our best efforts to win the heart of the customer by meeting the required targets through these solutions:
- Reduced dead air and dropped calls
- Improved dialer call flow to better connect rate
- Split age groups to strategically reach out to leads
- Initiated project-based training & quality sessionss
- Frequently received feedback for better processing
Result
The outcome of our efforts was indeed sweet, as the client appreciated it. However, frequent tracking, quality checks, and pitch deck improvement were going on and on. Our call representatives played master strokes by:
- Offering real-time responses to concerns
- Cracking over 100 leads in three weeks
- Accelerating the speed of conversions
- Making the sales process more iterative
- Integrating the list of happy customers
Benefits Client Get
Eminenture is all about adding values, which we did in this case also while bringing transitioning benefits. Be it in terms of call volume, conversion rate, average handle time, sales cycle length, & the following:
- Customer acquisition costs reduced
- ROI increased like never before
- Saved time & resources for customer
- Decreased the length of the sales cycle
- Updated CRM-ready customer data availed
Presenting Performance with Facts
Figures to Measure the Accelerating Rate of Improvement
0
Abandoned
Calls
0
%Leads Growth
Rate
0
WeeksLead Generation Time
0
MinAverage Response Rate
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Eminenture-The globally acclaimed most trusted BPM Company
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