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Case Study
Outbound International Calling
The US-based health insurance company looked to increase the flow of leads.
“Outbound Health Insurance Lead Generation Turned Simpler & Easier”
The US-based client required a helping hand from our professional customer response outsourcing company that is a leader in generating sales. The task was to sell a COVID-19 test kit priced at $0. Even after the pandemic ended, it was difficult, but not impossible, for our certified and experienced calling agents. With rapid engagement, a high response rate, and sales, we proved that our pitch deck was outstanding.
Challenges
It was no less than a war to generate leads by cold-calling citizens of the United States. Although the target was to give away COVID-19 test kits for free, these hurdles clearly indicated that the task would be difficult:
- Ungrouped leads' data
- Hiring call representatives with the right skill sets
- Understanding the flow of the process
- Frequent dropped calls, dead air, and busy numbers
- Verifying the genuineness of the customer's age requirement
Solution Provided
Since the audience was from the USA, it was necessary to develop a best-fit outbound call strategy for sales outreach solutions. We invested our best efforts to win the hearts of customers by meeting the required targets through these solutions:
- Reduced dead air and dropped calls
- Improved dialer call flow to increase the connect rate
- Split age groups to strategically reach out to leads
- Initiated project-based training and quality sessions
- Frequently received feedback for better processing
Result
The outcome of our calling efforts was sweet, and the client appreciated it. Frequent tracking, quality checks, and pitch deck improvements were ongoing. Our call representatives played "master strokes" by doing the following:
- Offering real-time responses to concerns
- Cracking over 100 leads in three weeks
- Accelerating the speed of conversions
- Making the sales process more iterative
- Integrating the list of happy customers
Benefits the Client Gained
Eminenture is all about adding value via call center solutions, which we did in this case while providing transitional benefits. Whether in terms of call volume, conversion rate, average handle time, or sales cycle length, the client gained the following:
- Customer acquisition costs reduced
- ROI increased like never before
- Saved time and resources for the customer
- Decreased the length of the sales cycle
- Updated, CRM-ready customer data availed
Presenting Performance with Facts
Figures to Measure the Accelerating Rate of Improvement
0
Abandoned
Calls
0
%Lead Growth
Rate
0
WeeksLead Generation Time
0
MinAverage Response Rate
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