Scope of the New Dawn in e-Commerce Marketing

EM Admin
Jan 7, 2014
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Ecommerce marketing has been reinvented and is in demand to satisfy the needs of today’s customers. Earlier, there was no way by which you could gift your loved ones a precious token of love without spending your time at a gift shop gallery, going through every item and selecting the best from the available products. This took a lot of your time and even got you exhausted.

The growth of e-commerce has made millions of lives easy, for those who want to shop for themselves as well as their loved ones without losing time and get those products at their doorstep in a cost-effective way.

E-commerce marketing has transformed itself from companies in the Indian sub-continent, just focused on online matrimonial and job portals and classifieds. Earlier, the e-commerce service was limited as it was in the innovative stage.

"By the end of the 20th century and the PC entering every customer's home globally, there has been a transformation of the eCommerce sector in recent times. E-commerce after 2009 onwards was in a stage of consolidating itself."

The rise of social media has a lot to be credited for bringing this sector towards a stage of reinventing itself as the times have changed and the customers have become more online conscious. Social media has provided various opportunities for consumers to reach their favorite e-commerce sites and buy products online. They also write about their experience of shopping online with a particular online store.

As technology and innovation are increasing, in today’s age web based companies are reaping the benefits offered through the World Wide Web, as innovation and technology have captured the imagination of today’s consumers, they want services which can be delivered without consuming their time and give them excellent customer satisfaction.

Ecommerce has evolved from being just being restricted to a few services like online ticketing and has grown into other avenues, as the demand for ecommerce has risen phenomenally. You can have your own online retail store for fashion clothing, computer hardware and software products, FMCG, electronics, Books, sportswear, sports accessories, fashion, etc.

Online E-Commerce sites in India are eBay, flipkart.com, Jabong.com, homeshop18.com, Tradus.in, Zovi.com, and Myntra.com.

In the US, the e-commerce industry has grown huge with a 200 billion dollar market and is even growing at the rate of 25 per cent. By 2015, it will thrive with high profits.

The top ecommerce sites in the US are Symantec, AutoZone, US Auto Parts, Cabala’s, American Eagle Outfitters, Sears, Walmart, etc.

We could have gone on with the list of these e-commerce sites. Ecommerce provides people and business entrepreneurs a cost-effective way to sell, reach and display their products to their customers efficiently, and as technology improves, it is going to grow even further.