Mobilegeddon: Know Google’s Mobile Friendly Update

EM Admin
Apr 25, 2015
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Google announced earlier that they are making changes to their algorithm and making it mobile-friendly, and after its release on 21st April, changes on the ranking of the website can already be seen. But there isn’t any major impact on the top websites ranking.

The update has already affected nearly 40% of the top 500 fortune companies in some way, but the small business owners have seen the worst of it. This means that the websites which are not mobile-friendly have slipped in their ranking.

A drop in Google’s ranking can impact businesses but Google argues the update is good for businesses.

According to Google, a website is considered mobile-friendly when its text is readable without tapping and zooming, and tap targets needs to be spaced out evenly. Simply putting it; the website should be easier to use on mobile and tablet. And you can check if your website is mobile friendly by clicking: https://www.google.com/webmasters/tools/mobile-friendly/

“We want to make sure they can find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens,” Google said in a statement to WIRED.

A No. 1 or No. 2 ranked website in a search engine could possibly fall to ninth or 10th place, which can cause a loss of thousands of dollars to potential business.

But it’s Saturday so far and not much change in ranking is observed as if now, major change will occur in probably a week or two. But the real concern among business owners is that is it going affect their website’s ranking on desktop and the answer is No. Which is good news for many internet marketing and SEO companies in India who do a lot of outsourcing work for international clients?