Hummingbird Latest – Impact on Search Engine Queries

Lovely
Oct 6, 2013

On the 15th Birthday of the Search Engine Giant “Google”, there was a Major Search Engine Algorithm update in Google named as “Hummingbird”. This Hummingbird update is more of a brand new search engine update as it’s totally different from PANDA & PENGUINE UPDATES, which creates uniqueness among the major search engine updates after the launch of the “Caffeine update” in 2009.

In this Post, we are going to share about – What exactly is the Hummingbird Google Algorithm Update, its effects on Search Engine Queries & How it can affect your SEO Efforts?

Hummingbird Update?

Earlier, before the Hummingbird update, to read “Long Search Queries” of users, Google Search Engine bots interpreted the queries Word by Word using Split keyword technology, but now it has been totally changed with the Major Hummingbird update. The Google Hummingbird update is all about parsing long search queries at a time. Now, “Long Search Queries” of users will not go word by word. Instead, the Search Queries will go with the meaning of the query to deliver the best results to users.

In Simple words, now Search Engines will take the whole searched sentence into account rather than just taking keywords – “word by word” making the web search more user-friendly.

Effect of Hummingbird on Search Queries

To make this section more easily understandable to you, there is an example of the Search results Google is generating now:

Example 1: Earlier, for the query – “Pay your bills through American Express” was used to display their root official URL first – Americanexpress.com, but now it has been changed & coming to a specific page which is about “Bill Pay”.

Hummingbird Update Examples – Case Study

Example 2: Earlier, for the search query “Pizza Hut calories per slice” was displaying results, i.e., https://www.fatsecret.com/calories-nutrition/pizza-hut [a link different from Pizza Hut's official brand], but it has been totally revamped which is where now Google search result displays an answer directly from Pizza hut i.e. www.pizzahut.com/nutritionpizza.html which is more trustworthy – Google Says.

How Hummingbird update affect your SEO Efforts?

If you are working well as per Google Guidelines, the Google Hummingbird update has no particular emphasis for making changes in your SEO Efforts. Google needs only quality & relevant content so that users can get relevant information sourced from the Search Engine & “SEO”, which is all about ensuring your content generates the right type of signals for Google bots.

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