Do You Know These Data Collection Ways for Web Research?

EM Admin
Mar 14, 2018
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Are you in need of the real-time data for making business decisions?

It’s the secret of iconic business tycoons. They never show their hands to the small fish of this corporate world.

Do you also want to know it?

Yeah! Ok then. Their way to exemplary achievement passes through the real-time data assessment. With the help of data analysts’ old hands, they go the extra miles. They rely upon the extracted data that pull out the magical decisions. This is how a market research reaches to its pinnacle.

Result? It’s positive transformation.

However, the experts have found the traces of the market research in 1820. Yup, it’s been pervasive since 1820 when street surveys in the US began coming out of its cocoon. Gradually, it picked the pace. Now, it’s set up as a core source of making business assumptions. You can assume touching the sky high position in the business biz with data-based solutions.

From where do these data chunks come?

Do the web research/market research companies have a data treasure trove?

They actually pull the datasets from various resources. You can also have an access to the same resources. Wanna try? Go through these innovative ways of online data collection methods. They will raise you from the rags to riches.

Web Analytics:

Surviving in the commerce ecosystem is like living in the dog-eat-dog world. Every competitor emerges as a leg puller. How do they make it happen? Do they spy on your sales and purchase records?

You can find its exact answer in the web analytics. It’s where your search for the A to Z data, including demographics, location, leads, conversion and other consumer behavior, of the market ends. Primarily, it’s a proven aid for online marketing & its monitoring. The digital marketing geeks jump through all hoops to generate lead-specific digital marketing campaign.

It touches every vertical, like social media performance, clicks & interactions in heatmaps etc., to interpret the crystal clear snapshot of the audience. Since it’s a real-time data analytics, you can cater the best market research results consisting actionable decisions.

Live-Chat:

The lead count and conversion construct the road to the success of an online business. It’s true that the social media often hits the bull’s eye by inflowing the leads. But there is a far better way to fulfill the same aim. Can you guess?

It’s Live-Chat integration. The online visitors are quite impulsive. They want a cursory reply of their online query on the website. No calls, No emails-what they want is an immediate answer. Therefore, most of the websites indulged in the dead serious business, are hooked to this interactive feature.

You can sail through the pan chat. An automatic trigger prompts the inquirer to leave his email. In the nutshell, this chat box is your data repository. You’d get here the datasets that can prove a game-changer in the online research. It emerges as one of the best online data collection methods. It enriches you with the opportunities of refining your services. Simultaneously, you can escape bending over backwards to pitch the lead.

Mobile Apps:

It’s an app world. Diverse apps have caught you up in their spell. They are irresistible as well. The United Kingdom office of National Statistics subtly stated a surprising data. It reads that the young Britons love to explore the apps in their leisure time. They spent more than a third of their leisure time (i.e. 14 hours a week) with their mobile phone, laptop, tablets and e-readers in 2015.

More surprising facts came from the iOS App Store & Google Play. Their apps count surpassed 2+ millions and 3.5 million respectively in 2017.The former housed 50,000 apps while the latter accommodated 1,50,000 apps in the previous December.

All these figures kick up your curiosity. Why is it so? The smartphones are taking the whole world by the storm. It’s because the apps support companies provide fuel to the research companies (that is real-time data). These apps are embedded with the advertisements, subscriptions, physical purchases and in-app purchases. The collected datasets channelize through the phones to the databases of the app companies. Later, the data analysts view them through their expert eyes. On the basis of their analysis, they pull out viable decisions to execute.

CRM:

The CRM (Customer Relationship Management) of the website mirrors the contextual data. This repertoire keeps valuable data, like transactional details, purchase report, online order forms details, promo codes and many more things.

A point of sale (POS) software can let you merge the sale and purchase data into the CRM. So, you get its access remotely to prepare the analytical report. The research organizations can go through it if it’s not encrypted to pen down the possible solutions.