10 List Building Strategies That Are Effective In Real Time
List building here means creating a list of customers for generating leads. Over time, these contacts can become a big contributor to your revenues.
Every business requires customers. With a proper list of active customers, the way to conversion turns smooth. But, it’s no less than an uphill battle to turn the head of customers toward your offerings.
Today, businesses prefer to outsource it to a list-building services company because the number of email users is likely to be up to 4.6 billion by 2025. (Who wants this golden opportunity to let go!)
You need proven strategies. Herein, all tried-n-tested list-building strategies are collected to make it easier for you.
List Building Strategies That Are Effective in Reality
1. Free Consultation for Solutions
Free consultation over the phone or face-to-face can bring you close to customers. Provide solutions that really work. Upon this, they will trust and share their contacts or email ID. You will get it directly from the real user. Draw these benefits with this really effective list-building strategy:
- Leverage their confidence in your work.
- Build relationships & ask for referrals
2. Go Virtual, Reach a Wider Audience
When the business discontinuity was all around, it was challenging to have a list of interested customers. Just 12% of organizations were ready to fight off discontinuity, as per Gartner. Thankfully, things are going on smoothly now. So, it may not be realistic to have a roundtable talk with every interested customer. This is where virtual events emerge in a transitioning role.
Now, you don’t need to sit down physically for consulting with every customer and getting referrals for the listing. On zoom, Google Meet, or FaceTime, you can access every interested customer. Just an internet connection and conferencing apps are all you need to have a one-on-one with your audience.
Leverage this list-building strategy for delivering valuable support and consultation. A simple problem-solving session with basic information can add thousands of customers to your list. And if you’re regular with your sessions, branding will be an inch closer to you. Then, the whole stage will be yours. Demonstrate your skills and win customers’ lists in no time.
3. Share Knowledge via Lead Magnets
Lead magnets refer to digital content that can be given away free of cost for building a list of customers. Trial subscriptions, samples or checklists, ebooks, white papers, e-newsletters, training videos, and free consultations/freebies are emerging as one of the best list-building strategies.
With any of the lead magnets, you get an inch closer to your audience. As the inquiry comes, provide solutions that actually work. Focus on inquiries and the pain points in them. Ensure that your lead magnets can heal them. They become more effective if you provide digestible information and actionable solutions. Over time, your email list with qualified leads will build up.
4. Solutions Speak Louder, Not Sales Pitches
Digital platforms have simplified the way you connect and launch your own products or services. But, you’re not alone in this race. A wider range of competitors is also running in the same marathon. For leading among them, you need to prove that you’re outstanding.
Show your worth through real-time offerings and values. Instead of telling, further your relationship with actual support. Later on, integrate them into your sales funnel.
5. Call for Signup via Email
Now that you have successfully created lead magnets, get ready to send them to your potential list of subscribers. Here, a signup form can help your email marketing campaign. Just integrate it on either side of your landing page. Make it pop-able on the mouse over. Ask to sign up with their email ID. You may offer an incentive or lead magnet against their sign-up.
6. Integrate an Exit Intent Pop-Up
Visit any prestigious PR website like Wired. Before browsing, you have to sign up with your email ID to leave for anything. However, it’s annoying. But, these pop-ups are a proven method of creating a listing. However, the conversion rate lies between 1.95% and 2.9%. Remember, you can have hundreds to thousands of viewers to see your pop-up. Leverage this opportunity, even if you get just a few subscribers. Over time, the number increases.
7. Be Clear About Offerings
At first, the incentive or offerings attract visitors. Ensure to show it in the pop-up form. It can be a freebie, a discount coupon, a free demo, or whatever. Just be clear about what value you offer. So, always thoroughly check the special offering that you are likely to integrate with your signup form.
You may experiment with different CTAs, like Subscribe, Download NOW, Free Download, get an eBook, etc. Then, check their performance as to which one is getting the better listing. You may add different graphics and also, showcase a code to invite for a presale.
8. Plugin for An Opt-in Bar
You may install a plugin to have a pop-up at the top of your website. Visitors can easily spot it there.
You have two options for this-side bar opt-in and an exit popup. These two can get you, subscribers, effortlessly.
9. Create a Waitlist
If your offerings become popular, people will come effortlessly. At that time, ensure that all visitors can get a chance to be enlisted. At times, there won’t be enough stock or seats. Here, you need the waitlist. Allow people to sign up with their email IDs.
This list-building strategy can help you to add more and more users to your listing.
10. Create a Landing Page
A landing page aims at attracting visitors. You can convert it into an opportunity to build a list of your customers or subscribers. Attract people with FREE offers/ incentives/ demos and direct them to the sign-up form.
Here, you don’t have to rely on the Home page where you have a signup form for subscribers. For direct users, it’s an advantage to straightaway sign up for your brand. Google also likes it.
Have a look at a newsletter signup landing page from Backlinko.
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