AR-based Ads To Be Future Sources of Data Mining

Robin
Aug 24, 2018

AR Disrupts Advertising:

Have you heard about the AR ads?

It’s a new sensation. Advertising trends are evolving. The augmented reality- an advanced avatar of technology, is all set to disrupt the advertising world.

Facebook (FB) has already decided to integrate its electrifying features in its feeds. Michael Kors, a famous shades brand, captivated a ‘Eureka Moment’ when it got a chance to become a part of its beta testing. The users were pushed into the augmented reality wherein they could try multiple glasses on their own face. This incredible integration with an ordinary ad offers binge watching of a brand’s multiple products/services in an AR-powered ad.

Astoundingly, this technology is empowering brands and app-maker to create an enhanced version of reality. By using devices, like camera or glasses, one could overlay digital information on an image that is being viewed. However, this innovation is a few years away from reaching its pinnacle. But, the day is not so far when it would be a prominent source of data mining.

Future Data Mines- AR-Powered Social Media Ads

Presently, the dominating brands are hiring it to attract customers. Be it Apple, Samsung, Google or Snapchat, unifying reality with the virtual images has become a norm in the in-apps camera. The bombarding use of smartphones has supported this idea to scale up. Nearly 36 percent of the global population is projected to have Android and iPhones, according to Statista. Their steady usage might grow it to around 2.5 billion in 2019.

Now, it has entered the advertising world via social channels, like FB and Snapchat. Now, the users could easily sail through the promotional campaigns while chatting with them. It would definitely pull the eCommerce or e-Service traffic on the social media. The more online traffic, the more data these social networks would have.

The Amazon.com analytics conveys that the social media contributed 6.09% to its online traffic till July 2018. If you look at its display ads role, they inserted just 0.48 percent in its overall traffic. However, its eCommerce website by itself is its massive puller. In all, it brings around 90 percent online visitors. Now estimate how many visitors would enter through the gateway of FB’s AR ads. The social traffic will swell exponentially and so will be its data. Alone, FB registers more than one billion active users every month.

Why do brands and businesses integrate with the AR ads?

The virtual testing is eye-catching. But, its viability is more interesting. Isn’t it easy to select the couch that perfectly fits the limited space in your room via the AR ads? IKEA is turning it into a reality. Till 9 October, 2017, the IKEA group reportedly recorded a 28 percent up in its online sales to 34.1 million euros. It accounted for about its 5 percent growth in that fiscal, according to Reuter. Undoubtedly, its online pitching via AR ads is significantly scrolling up its conversion rate.

In the nutshell, getting an idea that has a hint of reality is proving a massive hit. The customers are able to extract a better idea of whether its style, design or colour suits their taste before purchasing in a real sense.

Besides, the online traders don’t feel the burden on their pocket. They won’t require a deep pocket. Rather than investing in an expensive TV commercial, they could create their own mind-blowing AR-powered ads. It won’t cost an arm and a leg. Consequently, they would have a data repository of the interested customers. Just a bit of its crunching & data research via data mining could drop lots of hints of their behavior.

This is how they could create future strategies for up-selling and cross selling.

However, the augmented reality ad malware could invite a threat of data hacking. They hack the camera of the handset and visual sensors also. Thereby, the users’ biometric details become vulnerable. Even, faux ads could invite click bait to phish their sensitive information. But, they are not prone to hacking or data breaching as other advertising models.