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Case Study
SEO for NRI Consultant
Narrowing Boundaries to Support NRIs
“We built up a bridge between it and the non-resident diaspora”
When this NRI consultant was waiting for a turning point, when its online competitors have been already big players, when several digital marketers sank its high expectations, Eminenture emerged.
Thereafter, it began alleviating several roadblocks. Infallibility took place of the fallibility on the website. We introduced a cutting edge. Consequently, all of its competitors are, now, beaten. Slowly & steadily, it came into the mainstream of online NRI services. Today, millions of non-residents, PIOs, and OCIs buzz about it. They have high expectations from it because it is a household name that indeed, resolves immigration issues and other documentation puzzles.
Challenges
The road to online inquiries is difficult. This NRI matter expert was not a new one to this fact. We analyzed its web presence thoroughly. Finally, its nuts & bolts were identified. The site was nowhere in the searches, which determined how tough it was going to be to make it a household name. Scaling from no name to fame was the toughest hurdle.
- Broken Links
- Missing on-page optimization
- No business listing online
- No bookmarking
- Blog was unmaintained
- Payment gateway and Live-Chat were not there.
- Domain authority and page rank were yet to open account
Solution Provided
The shortcomings were before us. We had to align solutions accordingly. So, our expert digital marketing team got the goal. It tried hard to replace flaws with perfect solutions. It:
- Altered the meta tags, title tags and hash tag
- Set up webmaster account
- Embedded Live-chat
- Redirected the URLs of the deleted pages
- Interconnected all web pages & the external blogs
- Aired the transaction pages seamlessly
- Set up social media accounts & did business listing
Process Used
Success follows hard work. But, it needs a premeditated concrete process. So we did. The digital marketing team came with a unique & innovative process. It consisted of these vital ideas.
- Selecting the most relevant keywords
- Weekly postings and regular observation
- Cleverly interlink external blogs
- Video & content marketing
- Social media postings
- Regular tracking the keywords & traffic
- Staying active on live-chat
Suggestions
The client’s initial analysis unfolded the imperfections on the website. Their removal made it all set to roll out seamlessly. So, it came and tapped not only emigrants from India but, also inquiries in abundance. Have a look over a few top-ranking keywords:
- Unmarried Certificate -1
- NRI Services in India -1
- Apply for Unmarried Certificate -1
- How to Get CENOMAR in India -1
- How to Get Single Status Certificate in India -1
- Get Non Availability of Birth Certificate -1
- Bachelor Certificate for Marriage in India -1
Benefits Client Get
As the changes were introduced, the aftereffects began exposing the impact. Its online reputation began building up. The repetitive inflow of the same online traffic revealed that this emigrants' matter consultant is a popular one.
- The online visitors swelled up
- Inquiry calls bolstered
- Live-chatting converted calls in a dozen per day
- Bounce rate slipped due to embedded infographics
- Its accessibility enhanced
- Likes, subscribers and shares multiplied
- Keywords are still ranking at the tops
Presenting Performance with Facts
Figures to Measure the Accelerating Rate of Improvement
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+Targeted Keywords
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+Top Ranking Keywords
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%Organic Traffic Growth
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%Social Traffic Growth
Success Stories
Eminenture-The globally acclaimed most trusted BPM Company
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