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Case Study
Cosmetic Clinic SEO
An Australian Cosmetic Clinic Struggled To Get Online Visibility
“Experience plus professional digital marketing proved incredible”
The struggle to get recognition from local people in the Australian market was not going to be over. Despite being over the internet for years, the cosmetic clinic was not a known name. However, the doctor and the staff members were incredibly well in their profession. They were helping people to achieve their beauty goals consistently. But, the exposure was not of that level. With organic SEO strategies, we attracted overwhelming traffic with 60+ keywords. Organic traffic was boosted, visibility was measured by nearly 125% and leads started coming their way, which was notable.
Challenges
Making a website visible in Google searches is itself a big challenge. In this case, it required insight into the Australian market & cosmetic trends, which was no less than an acid test. But, we did it with our expertise, facing difficulties, like
- No optimisation as per organic SEO guidelines
- Lack of social media presence
- Absence of good reviews
- No location-specific page content
- No business listing in Google
Solution Provided
Certainly, it was hard, but we made it up with our upskills and extraordinary efforts. Being certified professionals, we had an edge to remove all errors that were leading to no visibility in the searches on Google.
- Optimised the pan website from scratch
- Integrated location-specific content
- Optimised all services as per organic SEO guidelines
- Registered with Google My Business & Maps
- Added reviews on Google & social media
Process Used
Before moving to execution, we always follow a defined procedure. This tendency made our way easier, as we had a blueprint of how to move the organic SEO of the site to the next level. It involved these steps:
- Analysed the whole website
- Identified the plus and minus points
- Optimise with the development team
- Updated content as per organic SEO
- Consistently analysed each optimisation step
Result
When you do everything rightly, the result is always beautiful. We stuck to a well-defined procedure, which was carried out by experts and experienced professionals. Gradually, the traffic & visibility boomed.
- Pages started ranking in the top ten ranks
- Searches improved over the internet
- The traffic turned its way to Cosmetic Clinic
- Off-page marketing built its online reputation
- People started raising queries
Benefits Client Get
The Australian customer was over the moon, as people were recognizing his talent over the internet. The patients began calling to raise inquiries about cosmetic procedures. Reviews told the success story.
- Leads started coming through search engines
- Reviews on Google & social media increased
- Online reputation built up
- Off-page marketing invited referrals
- Calls swelled up more than ever
Presenting Performance with Facts
Figures to Measure the Accelerating Rate of Improvement
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%Organic Traffic Boost
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+Keywords Ranked
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Months
0
%Up in Leads
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Eminenture-The globally acclaimed most trusted BPM Company
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