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Case Study
Cosmetic Clinic Google Ads
Winning traffic in no time was a tough goal
“Google Adwords campaign successfully attracted relevant traffic”
Google Adwords campaign is the quickest way to onboard traffic on the website. The Australia-based cosmetic clinic was struggling for the audience to recognise it. Organically, it might take three to six months. But, the requirement was to make it as quickly as possible. There was no shortcut, but to advertise over the internet. Google Adwords campaign straightaway hit the bull’s eye, as the landing pages were fully optimized and keywords were searchable. This is why its quality score was high, which made it a hit campaign.
Challenges
Online traffic is earned with a unique digital marketing strategy and dedicated efforts. We knew it was hard, as the competition was high in the local area. So, we decided to switch to Google Ads campaigns, at first.
- Analysing the scope, traffic & its behavior was tough
- Over clicks were tough to eliminate
- Competing in the market seemed a dream
- Landing pages & content needed optimisation
- Settings for conversion & tracking were urgently needed
Solution Provided
Being experienced, it was not that much hard to come across challenges quickly. But, efficiency and dedication were two keys that made us a winner. We infused all the golden rules of a paid campaign to appear the winner.
- Audited with expertise to tap behavior
- Engaged customers with interesting content
- Landing pages & content were optimized
- Frequently tracked referrals & organic traffic
- Made it tough for competitors to retain position
Process Used
Setting a budget was something we had to deal with expertise. Maintaining a good score for ads required expertise. We did all these very well, as the ad campaign running, monitoring and editing are our forte.
- Got approval on keywords
- Optimised landing pages accordingly
- Prepared winning strategy to have good quality score
- Optimised Google My Business account & Maps
- Won bids in a shoestring budget
Result
Digital ads pay off when you get leads in abundance. We did it well, earning clicks from the most relevant audience. However, some of the clicks were irrelevant. But, the overall result was valuable, as leads were more than the budget.
- Audience reached in no time
- Cosmetic clinic treatments got recognition
- Visibility improved swiftly
- Enhanced ranking indirectly
- Achieved target of ad campaigns
Benefits Client Get
Google Ads became an integral part of our digital marketing. The customer was delighted with the results, which encouraged him to run such kinds of campaigns more often. He found it interesting to gain an audience in no time.
- Clicks increased on the website
- Traffic was consistently coming from different channels
- Google ranking was out of blue up
- Leads were coming from all around
- Efforts completely paid off
Presenting Performance with Facts
Figures to Measure the Accelerating Rate of Improvement
0
%Leads Growth
0
%CPC Growth
0
Average CPC
0
%Traffic Improved
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Eminenture-The globally acclaimed most trusted BPM Company
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