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Case Study
SEO for the UK's Castle Renting Business
SEO Brings Castle from Anonymity to Fame
“Eminenture created a clear pathway to digital transformation."
Set within the panoramic views of Cove, Argyll & Bute, Scotland, the rental castle in the UK is a site of scenic beauty that was previously waiting to be discovered. Through performance-based digital promotion across Google, Bing, and social media, we transformed it from an unknown name into an admirable imperial setting that now receives hundreds of footfalls and daily booking enquiries for parties, festivals, and special events.
Challenges
Achieving digital success for the castle was not easy, but we remained motivated to overcome several hurdles like the following:
- The absence of an inbuilt blog
- A complete lack of interlinking
- Scarce organic traffic
- Difficulty in generating leads
- Low PageRank and Domain Authority
- The presence of bad links
Solution Provided
To resonate with the ideated content funnel of our digital promotion strategies, we identified innovative ways to optimise the site, delivering bespoke services and increasing visibility:
- Shortlisted keywords for ranking
- Set up Google Maps
- Created online business listings
- Set up external blogs on reputed websites
- Strategically linked external blogs to the main webpages
- Established and maintained social media accounts
- Utilised social bookmarking
Process Used
We followed a hierarchical SEO process for the execution of the best organic promotion strategies and plans effectively:
- Web analysis
- On-page optimisation
- Off-page optimisation
- Social media account setup and promotion
- Business listings on highly reputed websites
- Video promotion
- Brand promotion and awareness
Result
The implementation of our strategy allowed the castle to gain recognition and visibility, leading to:
- Seamless User Experience (UX)
- Top-ranking keywords
- Increased online reputation
- A rise in direct calls
- A significant increase in enquiries
- Profitability that exceeded all previous milestones
Benefits Client Received
Within a few months, a deep web audit revealed the story of our hard work, which resulted in impressive outcomes:
- Selected keywords began ranking, with some reaching the top
- Online traffic increased
- Enquiries for the rental castle began to rise
- Daily keyword monitoring facilitated new promotional strategies
- Social media engagement (likes and shares) grew significantly
- PageRank and domain authority improved
Presenting Performance with Facts
Figures to Measure the Accelerating Rate of Improvement
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+Targeted
Keywords
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+Top Ranking Keywords
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%Organic Traffic Growth
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%Uplift in Qualified Lead Generation
Success Stories
Eminenture—The globally acclaimed most trusted BPM company
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