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Case Study
SEO for the UK's Castle Renting Business
SEO Brings Castle from Anonymity to Fame
The rental castle is a scenic beauty, set up in the panoramic picturesque view of Cove Argyll & Bute, Scotland. Despite being stunningly beautiful, it was waiting to be reached.
“Eminenture made the pathway digitally”
We came up with a winning digital marketing strategy to surface it all over Google, Bing, and pan-social media. The castle became no more an unknown name. It’s an admirable imperial setting that gets hundreds of footfalls every month now. Today, a bundle of calls comes every day to book the castle on rent for celebrating the big day, parties, and festivals.
Challenges
Digital success of this castle was not an easy job. But our willingness to overcome challenges derived motivation. We strode hard and beat the given challenges. Eventually, the calls for hiring this castle for rent broke its silence.
- No inbuilt blog
- Interlinking was nowhere.
- Organic traffic was scarce.
- Generating leads was a dream.
- PageRank & Domain Authority were dipped
- Bad links
Solution Provided
The on-page optimization resonated well with what our digital analyst ideated. Since an inbuilt blog was not there, we identified innovative ways, as :
- Shortlisted keywords to rank
- Google map setup
- Creating business listing online
- Setting up external blogs at reputed blogs/websites
- Linking them smartly to the webpages
- Social media accounts setup & postings
- Social bookmarking
Process Used
Success doesn’t come unless we work hard. However, planning gave us a direction. But the execution of our plans gave a real kick. We followed a hierarchical process, as:
- Web analysis
- On-page optimization
- Off-page optimization
- Social media account set up & promotion
- Business listing at highly reputed websites
- Video promotion
- Brand promotion & awareness
Result
We came up with a winning digital marketing strategy to surface it all over Google, Bing, and pan-social media. The castle became no more an unknown name. It’s an admirable imperial setting that gets hundreds of footfalls every month now. Today, a bundle of calls comes every day to book the castle on rent for celebrating the big day, parties, and festivals.
- Seamless UX
- Top ranking keywords
- Online reputation rolled up
- Direct calls were the plus
- Number of enquiries appreciated
- Profitability broke all previous milestones
Benefits Client Get
Initially, our digital team got no hint of success. But our confidence was boosted to stay high-spirited. Within a few months, our hard work started reflecting in the impressive results, as:
- The selected keywords started ranking.
- A few keywords flashed at the top.
- Online traffic appreciated.
- Inquiries for rental castle began ringing.
- Daily keyword monitoring paved new promotional ways.
- Social media likes & shares leaped up.
- PageRank & Domain Authority scrolled up.
Presenting Performance with Facts
Figures to Measure the Accelerating Rate of Improvement
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+Targeted Keywords
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+Top Ranking Keywords
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%Organic Traffic Growth
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%Social Traffic Growth
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Eminenture-The globally acclaimed most trusted BPM Company
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