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Case Study
Cosmetic Clinic Local SEO
The Australia-based aesthetic clinic had less visibility in local areas
“Unique digital marketing strategy surfaced it on the top of local searches”
When the project was onboarded, gaining visibility by beating local brands was popped as the biggest challenge. The goal was tough to achieve, but our dedication and expertise in local SEO were ready to sail across any storm of challenges. We consistently came up with a unique strategy, and frequently optimized web content, and pages. Eventually, it happened. The keywords started off ranking, beating all competitors who were ruling no less than a king in the local aesthetic market of Australia. It was amazing to see how this clinic leaped from no name to fame.
Challenges
Local SEO means optimizing the website to attract traffic and queries from a specific location. It was really hard to do so, as there were many roadblocks interrupting our way. Firstly, we needed to identify what were those, as:
- Inadequate genuine reviews in Google
- Google My Business page was not optimized
- Web Master Analytics code needed resetting
- Local keywords were missing
- Landing pages’ content was to be localized
Solution Provided
Upon analyzing the challenges, we had a crystal clear picture of where we should start. Despite being tricky, we did it step by step by eliminating all errors & fulfilling requirements to make it adaptive to local SEO in these ways:
- Fed genuine reviews to search engine
- Fully optimized Google My Business account
- Integrated web analytics from scratch
- Included local keywords in the content
- Optimised landing pages as per local SEO
Process Used
The local SEO hacks yield results when they have been executed so well. To make it happen, we had to create a blueprint of what to do. It needed approvals and lots of discussion with the development team.
- Analysed about what to do
- Delegate tasks with timelines
- Progressed with optimisation of layout
- Revived content infusing location-centric keywords
- Listed in directories & added reviews
Result
Seeing the website gaining the attention of the local traffic was amazing. We saw the website claiming recognition from nowhere in the competition. Its keywords started making it to the top of the searches in the local area.
- Google reviews improved its reputation
- Local traffic became aware of this clinic
- Calls started coming from all nooks of area
- Its ranking in Google improved
- The site traffic encouraged superfluously
Benefits Client Get
Our customer from overseas was Happier than ever. He sounded bold and confident in claiming that we nailed it. It was obvious that we had hit right at the goal. His satisfaction was reflected in his happy words, which boosted our morale.
- Leads were straightaway coming through calls
- People recommended it as a brand
- It became a leading cosmetic clinic quickly
- Online reputation was by far the best of all time
- Its online traffic was consistently upping over & over
Presenting Performance with Facts
Figures to Measure the Accelerating Rate of Improvement
0
%Leads Growth
0
%Average CPC
0
%CPC Growth Approx
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%Traffic Improved
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