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Case Study
Cosmetic Clinic Local SEO
The Australia-Based Aesthetic Clinic Boosts Local Visibility
"A unique digital marketing strategy placed it at the top of local searches."
When the project began, the primary challenge was gaining visibility by outperforming established local brands. Through a unique strategy and consistent optimisation of web content and pages under affordable digital marketing campaigns, the clinic’s keywords began ranking, allowing it to compete effectively in the Australian aesthetic market.
Challenges
Optimising the website to attract traffic and queries from a specific location proved difficult due to several roadblocks:
- There was a lack of genuine reviews on Google
- The Google My Business page was not optimised
- The webmaster analytics code required resetting
- Local keywords were missing
- Landing page content needed to be localised
Solution Provided
After analysing the aforesaid challenges, the team executed conversion-focused SEO campaigns for cosmetic clinics to adapt the site for local traffic. The solutions included:
- Adding genuine reviews to the search engine
- Fully optimising the Google My Business account
- Integrating web analytics from scratch
- Including local keywords in the content
- Optimising landing pages for local SEO
Process Used
To ensure effective execution, the team created a blueprint that involved close collaboration with the development team. The process included:
- Analysing necessary actions
- Delegating tasks with specific timelines
- Optimising the layout
- Reviving content by infusing location-centric keywords
- Listing the clinic in directories and adding reviews
Result
The website successfully gained local traffic, and its keywords achieved top rankings in local searches. Specific web insights included the following:
- Improved reputation via Google reviews
- Increased local awareness
- Growth in calls from across the area
- Improved Google rankings
- Significant increases in site traffic
Benefits Client Received
The client was highly satisfied with the branding and confident in its impact.
- Direct leads generated through calls
- Increased brand recommendations via referrals
- Rapid establishment as a leading cosmetic clinic
- Significant improvement in online reputation
- Consistent growth in online traffic
Presenting Performance with Facts
Figures to Measure the Accelerating Rate of Improvement
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%Leads Growth
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%Increase in Monthly Discovery
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%Growth in Total Customer Actions
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%Traffic Improved
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