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Case Study
SEO for NRI Consultant
Narrowing Boundaries to Support NRIs
“We built a bridge between the service and the non-resident diaspora.”
When this NRI consultant was waiting for a turning point, online competitors were already established players and previous digital marketers had failed to meet high expectations, Eminenture emerged.
Thereafter, we began alleviating several roadblocks. Infallibility replaced fallibility on the website. We introduced a cutting-edge strategy as per bespoke SEO services, and consequently, our strategies outcompeted all business rivals. Slowly and steadily, the firm entered the mainstream of online NRI services. Today, millions of non-residents, PIOs, and OCIs engage with the brand. It has become a household name that effectively resolves immigration issues and documentation puzzles.
Challenges
The road to generating online enquiries is difficult, a fact this NRI expert understood well. We analysed the web presence thoroughly and identified the issues. The site was nowhere in search results, making the journey from obscurity to fame the toughest hurdle.
- Broken links
- Missing on-page optimization
- Lack of online business listings
- No bookmarking
- Unmaintained blog
- Missing payment gateway and live chat
- Low domain authority and page rank
Solution Provided
The shortcomings were clear, so we aligned our web promotion solutions accordingly. Our expert digital marketing team set clear goals and replaced flaws with effective solutions:
- Altered meta tags, title tags, and hashtags
- Google Search Console accounts
- Embedded live chat
- Redirected URLs of deleted pages
- Interconnected all web pages and external blogs
- Streamlined transaction pages
- Established social media accounts and business listings
Process Used
Success follows hard work, but it requires a planned, concrete process. Our digital marketing team implemented a unique and innovative strategy consisting of:
- Selecting the most relevant keywords
- Weekly postings and regular observation
- Strategic interlinking of external blogs
- Video and content marketing
- Consistent social media engagement
- Regular tracking of keywords and traffic
- Active management of live chat support
Result
The initial web insights unfolded the imperfections on the website. Their removal allowed the site to roll out seamlessly, capturing the attention of emigrants from India and generating an abundance of enquiries. Here are a few top-ranking keywords:
- Unmarried Certificate
- NRI Services in India
- Apply for an unmarried certificate
- How to Get CENOMAR in India
- How to Get a Single Status Certificate in India
- Get Non-Availability of Birth Certificate
- Bachelor Certificate for Marriage in India
Benefits the Client Received
As the changes were implemented, the optimization results began to show. The online reputation grew, and a consistent inflow of traffic revealed that this consultant had become a popular, trusted source.
- Online visitors surged
- Inquiry calls or leads increased
- Live chat converted dozens of calls per day
- Bounce rate declined due to embedded infographics
- Accessibility enhanced
- Likes, subscribers, and shares multiplied
- Keywords maintained top rankings
Presenting Performance with Facts
Figures to Measure the Accelerating Rate of Improvement
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+Targeted Keywords
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+Top 10 Rankings
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%Traffic Surge
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%More Leads
Success Stories
Eminenture—The globally acclaimed most trusted BPM company
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