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Case Study
Event Hospitality Data Research
Contact Profile Data Research for the US-based Partner
“Accuracies Powered Outreach Campaigns”
The client from the event hospitality sector was looking for a trusted partner with expertise in accurate contact profile research. It was crucial, as flawless profiles & contacts were likely to define the success of their outreach campaigns. And it was not achievable because of discrepancies in the data he was using for email campaigns. Finding errors and then fixing them by auditing reliable sources were exhausting tasks. But we did it skillfully. The project majorly involved discovering and collecting genuine data. It comprised everything from emails, phone numbers, job roles, and senior positions to company details. Leveraging tools like Sales Navigator, websites, and third-party directories made it convenient.
Challenges
It’s indeed a nightmare to drill, filter, and then validate collected emails and contact details. Cloning inaccuracies with the right contact details needed keen eyes to navigate this challenge.
- Handling voluminous invalid emails tested our abilities.
- Initially, datasets were erroneous, which needed cleanup.
- New teams were inconsistent in updating contact details.
Solution Provided
For mass errors, our experts devised a proven method. We leveraged a robust validation process with manual inputs for expected accuracies.
- Aligned a hit-and-trial validation pattern.
- A dedicated team took it to clean emails or data.
- A robust validation process was conducted for flawless data.
Process
The client required precise data of professionals at leadership and decision-making levels. Our qualified team brainstormed a process of digging for like data. For it, we:
- Wisely listed sources like LinkedIn & company websites for authentic data.
- Aligned quality analysts to review the final records.
- Conducted a thorough audit of emails, categorizing them as valid, invalid, or unknown on a weekly basis in Excel files.
Result
For sure, it was a demanding situation to discover high-profile professionals, like VPs, marketing managers, etc. We steadily succeeded in the following:
- Integrating a higher rate of data accuracy.
- Meeting deadlines without failing.
- Exceeding expectations every time.
Benefits
The client’s satisfaction soared with the delivery of precise data, which powered his email campaigns to deliver real and measurable value.
- Remarkable campaign ratios achieved through accurate email IDs.
- Bounce rates minimized, ensuring better outreach.
- Outreach emailing exceeded expectations.
Presenting Performance with Facts
Figures to Measure the Accelerating Rate of Improvement
0
%Data accuracy
0
%Email Deliverability
0
%TAT
0
%Compliance
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