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Case Study
Event Hospitality Data Research
Contact Profile Data Research for the US-Based Partner
“Accuracies-Driven Outreach Campaigns”
The client in the event hospitality sector was looking for a trusted partner with expertise in accurate client intelligence solutions. It was crucial, as flawless profiles and contacts were likely to define the success of their outreach campaigns. Success was not achievable because of discrepancies in the data the client was using for email campaigns. Finding errors and then fixing them by auditing reliable sources were exhausting tasks, but we did them skilfully. The project largely involved discovering and collecting genuine data. It comprised everything from emails, phone numbers, job roles, and senior positions to company details. Leveraging tools like Sales Navigator, websites, and third-party directories made the process efficient.
Challenges
It is indeed a nightmare to drill, filter, and then validate collected emails and contact details. Correcting inaccuracies with the right contact details requires a keen eye to navigate this challenge.
- Handling voluminous invalid emails tested our abilities.
- Initially, datasets were erroneous and required cleanup.
- New teams were inconsistent in updating contact details.
Solutions Provided
For mass errors, our experts devised a proven method. We leveraged data-finding efforts and a robust validation process with manual inputs to ensure high accuracy after GDPR-compliant information-gathering solutions.
- Aligned a trial-and-error validation pattern.
- A dedicated team undertook the task to clean emails and data.
- A robust validation process was conducted to ensure flawless data.
Process Used
The client required precise data for professionals at leadership and decision-making levels. Our qualified data audit team brainstormed a process of digging & examining that data. We:
- Wisely listed sources like LinkedIn and company websites for authentic data.
- Aligned quality analysts to audit records at the final stage.
- Conducted a thorough audit of emails, categorizing them as valid, invalid, or unknown on a weekly basis in Excel files.
Result
It was certainly a demanding situation to discover & append emails of high-profile professionals, such as VPs and marketing managers, but we steadily succeeded in the following:
- Achieving a higher rate of data accuracy.
- Meeting deadlines without fail.
- Exceeding expectations every time.
Benefits
The client’s satisfaction soared with the delivery of precise contact email data, which powered their email campaigns to deliver real and measurable value.
- Remarkable campaign ratios achieved through accurate email IDs.
- Bounce rates were minimised, ensuring better outreach.
- Outreach emailing exceeded expectations.
Presenting Performance with Facts
Figures to Measure the Accelerating Rate of Improvement
0
%Data accuracy
0
%Email Deliverability
0
%TAT
0
%Compliance
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