An Investment in Content Pars the Biggest Value

Working on confusing images and a new CRM required sweating out hard. An image could speak thousands of words. But, we needed to cherry-pick the exactness of what the vendor wanted to convey through those images. So, these potholes made our path bumpy:

• Understanding the client’s CRM.
• Beating the clock while processing on the under-maintenance CRM.
• Deriving quality out of the blurred or confusing images.
• Meeting the timeline for each process/product.

Every project has its unique methodology. But, this one was a bit ultra-unique. It needed the conversion of images into words. And, being lightning fast was really an uphill battle. Anyhow, we did it by:

• Gaining deep insight.
• Drafting a final thought on screen.
• Allocating tasks to specialized teams.
• Measuring up values driven from the tasks.
• Client interaction for approval at completion of a task.
• Evaluating quality via checking the processed data twice.

The customer’s interest was in the result rather than what and how we did. But, we frequently communicated about every feat that we had marked, which echoed loud and clear in these benefits without needing our voice:

• Using Excel and client CRM, our client’s workload came down.
• Products were uploaded directly on the portal.
• The comprehensive data formats enabled clear analysis.
• Reporting helped in building next plan of action.