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Case Study
German eCommerce Content Management
An Investment in Content Pars the Biggest Value
“Gave a voice of words to the images for ensuring smooth digital experience of eCommerce journey”
Eminenture provided tailored content management in a German eCommerce company. Making images speak out with salable words was not so easy. But, it lived up to the expectation. Its quality maintenance in the content of the client’s CRM pinned us in its good books. We handled 50K+ high-volume image processing with consistent accuracy and speed. It comprised over two sub-processes & workflows, which we streamlined to ensure seamless operations. Our effort multiplied revenue 2x, driving measurable business growth through efficient data solutions.
Challenges
Working on confusing images and a new CRM required sweating out hard. An image could speak thousands of words. But, we needed to cherry-pick the exactness of what the vendor wanted to convey through those images. So, these potholes made our path bumpy:
- Understanding the client’s CRM.
- Beating the clock while processing on the under-maintenance CRM.
- Deriving quality out of the blurred or confusing images.
- Meeting the timeline for each process/product.
Solution Provided
Exactness in the on-time delivery was always there in our mind. We came out with flying colours at the end. These solutions left us with great learning in:
- Wise segregation of teams for aligning tasks of different vendors.
- Processing data with an eagle eye.
- Avoiding the chance of revision via the client interaction.
- Proofread twice before a final submission.
- Mapping values on performance & efficiency level.
Process Used
Every project has its unique methodology. But, this one was a bit ultra-unique. It needed the conversion of images into words. And, being lightning fast was really an uphill battle. Anyhow, we did it by:
- Gaining deep insight.
- Drafting a final thought on screen.
- Allocating tasks to specialized teams.
- Measuring up values driven from the tasks.
- Client interaction for approval at completion of a task.
- Evaluating quality via checking the processed data twice.
Result
A great going has its own experiences. If the end result is satisfactory, it becomes a milestone, which we did. We added more tokens of success in our work to quicken our turnaround time so that we could catch up with these results:
- The records were streamlined end-to-end.
- Deadlines were beaten.
- More that satisfaction turned the client into a loyal asset.
- C-Sat survey rating added distinction to our report-card.
Benefits Client Get
The customer’s interest was in the result rather than what and how we did. But, we frequently communicated about every feat that we had marked, which echoed loud and clear in these benefits without needing our voice:
- Using Excel and client CRM, our client’s workload came down.
- Products were uploaded directly on the portal.
- The comprehensive data formats enabled clear analysis.
- Reporting helped in building next plan of action.
Presenting Performance with Facts
Figures to Measure the Accelerating Rate of Improvement
0
K+Images Processed
0
+Sub-Processes
0
xRevenue
0.0
/5.0C-Sat Survey Rating
Success Stories
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