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Case Study
Hotelier's B-Chain Web Development
Onboarding Customers to Hotels via Website
“Making a reward-point redemption system online for an Indian hotelier was a breakthrough."
A B-chain hotelier wanted a website to attract more prospects. Previous efforts to scale up yielded no results, and achieving profitability in the B-chain business proved difficult despite the potential for high earnings. Market trends were shifting; customers were switching to e-hoteliers because they were instantly reachable online. Eminenture developed a master plan to attract customers and multiply revenue quickly by integrating an online redemption form into the website. This move proved to be a turning point, driving significant traffic for e-booking and reward redemptions.
Challenges
Operating a profitable business today requires a digital platform, which the hotelier lacked before partnering with Eminenture. Competitors were already established, making the market difficult to penetrate. Key challenges included the following:
- No application to attract online traffic
- Manual registration processes
- Lack of redemption capabilities
- Difficulty in upselling and cross-selling
Solution Provided
We provided the necessary web-building solutions to make the hotel virtually reachable and defined the brand’s visibility. Our solution included:
- Created a website from scratch
- Integrated a mobile-friendly registration form
- Designed an awards catalog
- Developed a redemption platform
- Introduced a ticket-based e-helpdesk
Process Used
Our web consulting services provided global visibility through a structured, step-by-step process:
- Established seamless coordination
- Defined all goals and action steps
- Finalized the web layout for the frontend
- Defined backend functionality
- Created logic for the redemption form
- Tested, rectified, and deployed for users
Result
Strategic planning and coordination allowed the brand to achieve its vision. Our designers, developers, and digital marketing experts optimized the site to maximise results:
- Improved user reach and brand recognition
- Launched a paperless registration process
- Created a catalog to display bookable services
- Enabled sales data input for real-time redemption
- Provided a dashboard for real-time analytics and data-driven decision-making
Benefits the Client Received
The website management bridged the gap between the hotelier and remote customers, resulting in significant operational advantages:
- Super-fast registration
- Accessibility to reports anytime, from anywhere
- Enhanced dashboard capabilities for future planning
- Multiplied revenue streams
- Exceptional customer engagement and experience
Presenting Performance with Facts
Figures to Measure the Accelerating Rate of Improvement
0
K+Registered
Guests
0
KGuest
Delegated
0
%Data
Accuracy
0
+Hotel
Listed
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