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Case Study
CRM Data Entry & Enrichment
Researched, & Entered Email IDs and Contact Details for the CRM Data Optimization of a US-Based Partner
“From Bounce to Breakthrough”
For a client struggling with an 18% email bounce rate, the battle was to discover flaws in the email IDs or contact details of prospects. Inaccuracies strained the client's budget and led to nothing but losses; his online campaigns were not yielding the expected results.
Considering the severity of his concerns, we completed missing information to meet the industry benchmark of 2–3% and verified all details against the CRM records. By integrating reliable data from trusted platforms, we reduced bounce rates and ensured excellent deliverability.
Challenges
Our team faced significant pressure to meet the client’s expectations. Simultaneously, an insufficient pool of reliable contacts doubled the difficulty of the task.
- High bounce rate.
- Shortage of trustworthy contacts for data mining.
- Outreach campaigns were not receiving the expected results.
Solution Provided
Considering the expectations and real-time requirements, our data specialists leveraged trusted websites and platforms like LinkedIn for extracting email IDs. We:
- Shifted to trusted online sources to collect valid contact details (email IDs and phone numbers).
- Filtered out unverified details from the CRM.
- Enriched incomplete data from valid sources by appending email.
Process Used
As the process involved enriching and appending data via mining, we streamlined the entire workflow, covering CRM data input, auditing, research, hygiene, appending, and quality checks. We:
- Assessed messy CRM data inputs to clean unreliable contacts causing high bounce rates.
- Maintained a weekly frequency to track bounce rates and share feedback.
- Performed real-time checks to filter out incomplete and erroneous records.
Result
As expected, our efforts were worth it. We achieved exponential results after CRM email hygiene and maximized the count of trustworthy data. We:
- Significantly brought down hard-bounce rates.
- Improved 15% of CRM data as reliable records.
- Added 1,200 successful contacts per month to boost campaign engagement.
Benefits
Our determination and consistent value-addition made all the difference. The client appreciated the way we managed their CRM data. Their outreach campaign:
- Achieved higher email delivery rates.
- Gained the power of an accurate and trusted CRM.
- Excluded invalid contacts during CRM decluttering that previously wasted campaign efforts.
Presenting Performance with Facts
Figures to Measure the Accelerating Rate of Improvement
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%Bounce Rate
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%Accuracy Rate
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%Reach Increased
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hrsWeekly Hour Saved
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