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Case Study
Email Data Mining
Mined Email IDs and Contact Details for the CRM Enrichment of a US-based Partner
“From Bounce to Breakthrough”
For the client struggling with an 18% high email bounce rate, the battle was to discover flaws in email IDs or contact details of prospects. Inaccuracies led to straining our client's budget, which led to nothing but losses. His online campaigns were not yielding expected results.
Considering the severity of his concerns, we appended incomplete details to meet the industry benchmark of 2-3% and verified information in the CRM. Breaking this barrier, we integrated reliable data from trusted platforms that reduced bounce rates and ensured excellent deliverability.
Challenges
Our team was psychologically burdened to meet the client’s expectations. Simultaneously, an insufficient pool of reliable contacts doubled the challenges.
- High bounce rate
- Shortage of trustworthy contacts for data mining
- Outreach campaigns did not receive expected results.
Solution Provided
Considering the expectations and real-time requirements, our data specialists leveraged trusted platforms like LinkedIn and official websites. We:
- Shifted to trusted online sources to collect valid contact details (email ID & phone numbers).
- Filtered out unverified details from the CRM.
- Enriched incomplete data from valid sources.
Process
As the process was to enrich and append data via mining, we streamlined the entire process covering auditing, research, appending, and quality checks. We:
- Assessed CRM data to discover reliable contacts causing high bounce rates
- Maintained weekly frequency to track bounce rate and share feedback
- Performed real-time checks to filter out incomplete and erroneous records.
Result
As expected, our effort was worth it. We achieved exponential results and maximized the count of trustworthy data. For this purpose, we
- Significantly brought down hard-bounce rates.
- Improved 15% of CRM data as reliable records.
- Added 1,200 successful contacts per month to boost campaign engagement.
Benefits
Our determination and consistent value-addition made the whole difference. The client appreciated the way we dealt with his CRM data. His outreach campaign
- Achieved higher email deliveries
- Got the power of accurate and trusted CRM.
- Excluded invalid contacts that used to waste campaign effort previously.
Presenting Performance with Facts
Figures to Measure the Accelerating Rate of Improvement
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%Bounce Rate
0
%Accuracy Rate
0
%Reach Increased
0
hrsWeekly Saving
Success Stories
Eminenture-The globally acclaimed most trusted BPM Company
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