Cold calling has emerged as a must-have service that helps in attracting leads or prospects. It was evolved as a powerful tool to maximise sales, which certainly affect revenue and profitability in the end. However, it is considered an obsolete or out-of-date approach. But if it is done with the right strategy by the niche expert, it can boost conversions. The spike in conversions automatically attracts new opportunities for your business. The RAIN Group researched and found that 82% of buyers are ready to meet with the sales expert after a series of cold calls.