Customers play a significant role in the retail industry. They can see the products in retail stores and have a personal experience in trying different products. There are many products which are retailed today Grocery, Electronic Appliances, Furniture, Health & Beauty Products, Personal Goods, Hyper Market and Mixed Retailers, etc.
Enterprises are matching up to the standards of the customers in decorating their retail store which look ecstatic and appeals to today’s young and modern buyer.
With advancement in mobile technology, mobile devices have transformed into smart phones and tablets. The tech savvy consumer is switching from just calling and messaging. Now mobile users all over the world can access the internet, search, download games and do much more. If retailers realize this great opportunity in mobile retailing, the consumers can view the products which are displayed in the stores on their mobiles. This will enhance customer appeal for your retail services.
Retailers need to create and build E-Commerce websites which reaches to as many customers as possible. Traditional retailing is just not going to work where retail shop is popular among the consumers in a particular area only and after a while business starts to stagnate. One needs to enlarge the area of influence in retailing by displaying their products, apparels, accessories etc on the website with informative and exquisite content which appeals to the taste of the customers of today. Let’s say a lady enters a grocery store and as she enters the store, Mobile Application detects her entering the retail store and gives her a welcome message. The application also sends her information which products she bought on her previous visit to the same store.
Channelize customer behavior
As customers are now product conscious, they would search on their mobile or desktop for product information before heading towards buying it in retail stores. They need informative knowledge of each product and they would also like to give their opinions about it especially in this new Era. They would comment on, from the usefulness of the product to the pricing and quality features in case of electronic products. There is a lot of potential left in Social Media Marketing as it provides global customers various channels to share, discuss and compare different products. In addition to E-Mail Marketing, the internet is the only source to stretch your business to different shores globally.
Eminenture blends research and technology to provide comprehensive retail solutions for all the clients as well as customers. We develop retail applications for mobile users for quick review of products available on the internet. We outsource quality services and deliver them within the time constraints so that retailers focus on their core competencies.