Should Data Collection Services Rely Upon Mobile Data?
Would you like to search something?
Would you like to do it manually or do you seek answers from the Google?
Well, millions to billions of people browse on the internet.
Why? Because they want to quench their thirst for information. Manually, it’ll be the biggest challenge. It would eat a big fragment of your time. Perhaps, you need to disburse big mounts of money. What if your physical efforts will pay off nothing out of lots of efforts? I’m sure you’d not like to endure such a big loss.
Likewise, several entrepreneurs hook into the data. They are well aware of its vitality. Transformation floods in its streams. A relevant set of data can lay a concrete foundation of a cash-cow business. This is why the business community considers it the most-wanted asset. They know its sifting through can help them hit the bull’s eye. And also, the factual figures & data hide the strategies to remove the roadblocks. Eventually, business transformation underlies the data insight.
In the nutshell, the data are cost-effective. It’s transformative. It hides projections that routes from historic data assessment & analysis. This is why all wise entrepreneurs chase the data-sellers, like Just Dial, India Mart and so on. Such data repositories sell the business- centric email Ids, addresses and official details of the customers, like retailers, wholesalers, distributors, consumers, manufacturers and so on.
Why should they rely upon mobile data?
Jeffery Morris, director of Product Management & Revenue at Tinder said, “in the near future, predictive analysis will further improve our understanding of trends and patterns, to help us bring more value to every person on Tinder.”
The predictions state that the mobile data users will surge to around 9 billion. They will have 15 times more than that of such users in 2011. Around 50% or more global community will use 4G data while 3G data users will be around 85% (report source Ericsson).
All in all, the future would roam around the data. This is why you should harness it with intensive care. Let’s move on to seek answersof ‘why’ you should reply upon mobile data collections.
Authenticity of mobile data:
Hootsuite anticipates the head count of the unique mobile users in 2017 would be 4.917 billion, while the active mobile social users would be 2,549 billion. It’s an apparent fact that the count of mobile users will be higher than ever.
Several conduits are there to explore millions of terabytes. But the most portable & accessible is the mobile data. People use it for personal use. This is why the quantum of its authenticity is high in the mobile data. Therefore, various enterprises seek it at any cost.
How do smartphone apps collect data?
Our smartphones comprise an inbuilt feature that provides its administrator all information. Which kind of information does it provide-catch it in the later section. The administrator of the phone proactively looks into what the apps work. It also knows what the user searches, shares or accesses via them.
The apps collect that information and send it onto the outside servers. Let’s say, you’re searching for a luxury watch on amazon app. You checked out by providing the details of your office as a delivery address. You’ve already been enrolled with the residential address. Now, the app would have an easy access to your office address as well.
This is how most of the mobile apps capitalize on the user’s data. It wouldn’t be wrong to say that the app owners run the data collection services in the name of the app. The users are misled.
What data does Facebook collect?
This is how Facebook, Google & Apple convert their apps into a cash cow. From the time you sign up, they begin their spying. They come to know who you’re talking to, what you’re searching, your snapshots and even, your GPRS location also.
What data does Apple collect?
Apple is a step ahead of the FB. It spies over your personal as well as non-personal information. It dominates since its data collection has the information related to customers’ jobs, real-time locations, habits and many more. Its embedded browser ‘safari’ traces whereabouts of the user, what activities you do (for marketing & advertising) & your shopping habits. The Geo-location on apple devices is stored unencrypted.
What data does Google collect?
Google is the biggest of all data repositories. Since the time you turn on the location history, it spots your location instantly. If you have switched on its history button, it pitches and taps web domains, images, news, shopping, ads, videos and maps etc..
Whatever you search, the Google determines the gist. This is how it knows your instinct’s insight. Let’s say you search for the ALP test. You browsed several links to identify the effects & treatment of the spiked alkaline phosphate in the liver. The Google bots will come to the conclusion that you’re suffering from some disease. It’ll begin popping ads relevant to that particular disease & treatment.