Machine Learning Helps Outsourcing in Accurate Market Research

Isn’t it a pleasant surprise to live in the Artificial Intelligence-dominion!

The devices serve as an obedient servant. They obey what you say. From switching on a fan or bulbs to policing data, they are everywhere. Once it was a dream of Charvaka-an Indian philosopher and the mythological icon in Greek’s Hephaestus. Today, the AI has gotten a real shape. It’s in and trending.

Recently, the technology experts have gifted Google Duplex to the trading world. The marketing experts or telecallers are no more a need for assistance. The machine learning triggered-AI in it is capable of scheduling an appointment. It’s unbelievably penetrating in every walk of life.

In particular, it has brought a bullish trend in the global market. The marketing has never been as easy as it is today. Outsourcing has never been as economical as it is presently. The ultimate motto of remote and virtual assistance is to save a big part of your hard-earned dollars. Alongside, getting ahead in your trade with steady growth and scaling up is no big deal. It’s all because of a perfect fusion of the outsourcing and the biz world.

Let’s throw a light on a few domains where outsourcing firms are capitalizing on AI explosively.

For Socializing:

The idea that provides machine learning with intelligence is to understand the experiences. Have you noticed the friends suggest, particularly, in your Facebook account?

It pops the names of friends of friends and relatives. It explicitly pulls out the idea that its machine learning algorithm taps where you visit, your interest, your workplace and your group. On that basis, the Facebook Insights-FB’s analytical tool summarizes digital marketers to target with the audience accordingly.

For Backend Services:

“How may I help you?”-it commonly pops when you browse on many websites. Do you think that a customer care executive is there to take on your query round o’clock in a real time?

Well, it doesn’t happen in most of the cases. It’s a chatbot that prompts you to talk to you. Google duplex, as aforementioned, is based on the same concept. But, a much advanced algorithm processes in it. You can come across its outstanding features and functionality while going through its demonstration.

Let’s say, you browse the site Eminenture.com. Its live chat option will immediately ping you with a prompt. It may or may not have a human trace behind at that particular time. Simply, this is an extra-ordinary magic of the artificial intelligence.

You can also consider emails as its perfect example. The machine learning algorithm encounters almost 325,000 malwares every day. The excellent algorithm sifts through spams by deeming their coding in a jiffy. Thereby, it comes with protective measures options for you. The email marketing outsourcers keep their eyes firmly on such spams to render value.

For Online Fraud Detection:

Online frauds are correspondingly at peak as the technology evolutions. Alone Singapore reportedly registered 400 more scams in 2017 than those of 200 if compared to 2014, according to channel news Asia.

However, phishing and Locky & WannaCry-like ransomware are taking tolls. But, the ethical use of machine learning can transform the cyberspace into the safest one. Thereby, making transaction won’t invite any threat, even if it’s deployed to the virtual assistant.

Let’s take the case of PayPal. It deploys the machine learning app to monitor and scan any fraud transaction. A set of tools enable it to compare the millions of legitimate with illegitimate transactions simultaneously in a nick of time. Data analysts chew no iron bullets to analyze the scam.

For Marketing:

The marketing trends have been totally revamped. It happened with the inception of digital marketing. Don’t you wonder when you find the ads of what you browsed online? Several promotional ads in your inbox, specifically, determine that your search is under scanning.

Here again, the machine learning does the magic. It glimpses how you behaved with the website formerly, what your purchase history was, what items you left in the cart and where you spent a long time etc.

Several data mining companies adopt Amazon EC2 or EMR or Google App Engine platforms for data analytics. These tools cater a list of products as ‘recommended according to your search’. This is how the manual effort and brainstorming have been reduced.

For Surveillance:

Data surveillance is a must to do. The IT engineers come in a ‘do or die’ situation when it comes to creating a security wall around the managed data of a firm. The machine learning rescues them. They heave a sigh of relief when it filters the incoming URLs and pops up a prompt if some hackers try to breach the security system.