Know how social media help small business
Promotions and endorsements are an undying phase of business strategy. But this is also true that ways of promotions have significantly evolved. Internet has become the most recent means of advertisement and there are various components to it. Websites have always been on the lead for internet promotion. But internet encircles many different ways to bring websites to the notice.
Social media has emerged as a most recent trend in online promotions. Individuals are using social media as source of interaction and so are business organizations. The only difference is businesses are motivated by the desires to build reputation and brand value. Search engine optimization services believe thatthe advertisement industry has reached a tipping point where internet, especially social media, can bring a difference and make endorsements more result oriented.
- Great exposure for businesses:
Facebook has already exceeded a mark of 500 million in 2010 and by this time this limit would have extended even more. Same is with LinkedIn, which had nearly 200 million members by 2012. Referring to this data, trustworthiness of social media can be easily developed. More and more people are joining social media site and keep some space in their busy routine to visit their pages. Therefore, these platforms are liable to bring great amount of exposure to an organization.
- Reputation and integrity:
Once you gain exposure these platforms can bring you reputation which comes with the quality of being fair on principles and virtue. This is what authenticates the integrity of an organization. Factual description and no deviations from services promised helps develop a reputation. Social media is becoming a most convenient platform which is serving the motive well.
- Customer feedback:
Customer feedback is very important for building brand value and reputation and these platforms are taking a lead for seeking customer response. Since, almost every company has a Facebook page or has signed on to other similar and prominent platforms; it is becoming convenient for user to revert with a feedback. This is how the organizations are able to connect with their customer and develop a long lasting customer relationship.
- Expanding customer base:
Every company wants its customer base to flourish. Attaching more and more consumers to business is not that difficult anymore. Growing use of these sites is bringing social sharing to the mainstream. People are very particular about their public. They don’t leave chance to get appreciated. So, whenever they find something that is worth sharing, they will definitely share it with those in their friend list. This how these platforms bring visitors to your website.
- A cost and time effective way of promotion:
Social media can help generate more and more buyers, showcase your product, achieve reputation and brand loyalty all at very low cost. It is cost effective to update a social media page that upgrading your website. As revealed by Forbes, 94% of the corporates are using these platforms. Almost all of them have notified that it has brought a bulk of exposure for their businesses. Therefore, sites like Facebook, LinkedIn, twitter, Pinterest, etc. can bring organization exposure at low cost and possess an ability to reach large number of consumers within less time. Social media platforms are a time and cost effective technique to gain customer loyalty and brand recognition.