How to Get Free Downtime Alert via Google Doc to Up Site-Rank?

How to Get Free Downtime Alert via Google Doc to Up Site-Rank?

Let’s think of a situation. You click a webpage for browsing SEO updates. The clock gets ticking. Its minute hand strikes 12 twice. But the uploading of that page keeps continuing. Consequently, you give up; your patience surrenders. Eventually, you navigate to other alternative url.

Almost every netizen has encountered such critical situation at times. The culprit that causes such technical error is not just one but many. A few of them can be these:

  1. Fixed downtime
  2. Faulty hardware, like virus in disk
  3. Operational error
  4. Malicious attempt, like ransomware
  5. Natural or manmade calamity, like earthquake, fire

But the busiest server can also be its root cause. To understand how, let’s go through the brief of server’s processing via pictorial demo.


As seen in the picture, the users (like you and I) are clients. As we type or select a url and click ‘enter’ button, the request channelizes through internet connectivity or wifi. The server of Google or any other browser receives it. And if the server is shared, the request would pass through those networks & then, through the main server. Eventually, the request would be processed. The result would pass through the same hierarchy of connected servers but in reverse mode. Finally, the answer to the request appears on the user’s screen.

Uptime & downtime:

  • Uptime: If the client’s request is approved in a 3 to 5 seconds, it is known as the uptime of the webpage. It evaluated the speedy processing of server.
  • Downtime: But if it exceeds that time, it is considered as the downtime. So, downtime is the duration during which system remains paused or out of action. Although you are the master in PPC ads for online marketing, the unavailability can thrash your marketing efforts badly.

The latter time causes the biggest lag in UX. Put on your thinking cap while evoking a situation where a customer wants to interact with an online car merchant via live chat. The customer encounters downtime. Thereby, his queries remain unsorted. At the end, he switches to an alternative car dealer’s website where he enjoys uptime. The dealer on live-chat capitalizes on it and settles his all queries. Moreover, he convinces the customer to make a deal.

If this situation is observed from the keen eye of a digital marketing expert, the downtime causes a big blow to SEO strategies, its services & online reputation. The search engine underscores user experience. If it’s not up-to-the-mark, the online traffic would divert. Then, nobody can stop dropping its ranking. And if it’s contra, the rank will spike & so do the traffic and leads.

Well, the tech-experts recommend paid monitoring to save ranking in SERPs. But Google doc is an absolutely free downtime monitoring tool. You can capitalize on some smart tricks to get SMS alert or an email when your client is encountering downtime as well as uptime.


Steps to active downtime alert via Google doc:

  1. Copy and paste this link and then log in to your google account which I found very useful on labnol blog:–w1Ju5P3VjV8j6GEz8a9_piijRi1_zr2ro%2Fcopy&–w1Ju5P3VjV8j6GEz8a9_piijRi1_zr2ro%2Fcopy&ltmpl=sheets&flowName=GlifWebSignIn&flowEntry=ServiceLogin

This link would create a copy of the website monitoring google sheet to your Google Drive.

  1. The window that is appearing below will pop up. Click on the blue tab which reads “Make a Copy”.



  1. This spreadsheet will emerge.


  1. Move the cursor to the menu bar and select ‘Website Monitor’. Click on its sub menu -‘Configure’.
  2. As you ‘configure’, it will ask for authorization. Click and select the Google Account.
  3. The window will appear like this:


  1. Click on ‘Allow’ tab and this window will be visible:


  1. You can mention the email address wherein the alert would pass in the middle field under the title “Notify These Users”. You can also tick the check box at the bottom to initialize SMS alert on mobile, although it’s optional.

If you don’t get alerts on mobile despite activating SMS alerts via this sheet, drill in your mind that the mobile phone number should be appended to Google Calendar. If it’s not integrated, do it first.

  1. Click on the ‘Start Monitoring’ tab that would be at the bottom of the right window pane.

The script added to the drive will start tracking the uptime as well as downtime of the website. Subsequently, you would get the tracked message of every single minute.