Facebook Tracks its Non-Users Across the Globe
Google might be upset over Facebook’s (FB) initiative of tracking its non-users. FB has more than 1.59 billion users across the globe. In an effort to expand its reach, its owner Mark Zuckerberg has decided to display an ad to the non-members of FB family. It’s an update to its cookies policies. It’s optional for the users to switch to this ad scheme or move out through adjusting their account’s settings.
How it will track its non-users?
This topmost social network will take help of cookies, like button and other plug-ins on the third-party sites. The criterion to target members and non-members of this community is drafted. Indeed, the published ad will be an ideal idea for pinning the non-members easily. However, Europe is in the rage over it. They find violation of right to privacy objectionable.
Facebook has chosen the banner area to flash its ad. The notification will appear as news at the top as it will catch eyeballs in a jiffy. The social network has mandated using cookies for the European users under EU directives.
Technology and communications market research has deep penetration in our lives. And internet is dominating today. Therefore, Mark chose this landscape to target through advertising.
Why tracking non-users?
Actually, nearly 1.7 billion users have their account on this social handle. It implies that the network has ethnography repository of its 1.7 billion (approximately) users. Their likes, shares, behaviour and preferences are recorded in it. But a wide part of the global community is still far from its reach. That means FB admin has no access to their behaviour and culture. These act as fuel for marketing strategies. Thus, it wants to extend its core network through tracking ads.
FB’s cookies tracking strategy under fire:
Europe is already protesting against this breaching of privacy law. Last year, the Belgian Privacy Commission has raised voice against FB’s monopolistic attitude of tracking users who logged out as well as its non-users.
The French data protection body directed the company to let the users decide whether they want to share their personal data or not. Along, it has also ordered to inform the non-users that their visit to FB pages is under tracking.