Can Augmented Reality Research for Business & Market?

Can Augmented Reality Research for Business & Market?

Our future is robotic where people would have more and more exposure to premium techniques. Don’t you think so? However, our speed is sluggish but the efforts are steadily putting in. The evolution of virtual reality, artificial intelligence and augmented reality iterates this fact. Where virtual reality (VR) caters us the fantasy to face off in real, there augmented reality (AR) superimposes the computer-generated virtual object on the real view. Above all is the artificial intelligence (AI) that turns on the channel to automate our wishes into reality.

Define augmented reality.

Augmented reality is somewhat that brings the virtual objects to life. It’s the ground-breaking brainstorming of the human mind that breathes the life to the lifeless objects but technically only. Getting curious to know ‘how’?

Catch on the AR-based IKEA’s brochure or demo of domino’s pizza-making. Have the ‘live-demo’ of these examples left you dumbstruck? Don’t be so! It’s reality. Yes, it’s augmented but reality as well. The still image of your business card or brochure can come alive. It gains motion and starts fitting in the frame of the actuality.

How does augmented reality put the real world at fingertips?

How does it feel when you get an opportunity to catch the live-demo of the jeans? No, it’s not the mannequin over which the wearable is put on to give a demo but the real-model. You can witness how comfy the attire is; how much it can stretch and how trendy you are going to look after putting it on. Yes, it happens. Wrangler’s augmented reality app has proven it right. This is what the augmented reality is.

Dominos, coke, IKEA and many more brands are hooking towards it. This reality serves the hands-on experience of the product or services. After getting it, the marketers or promoters can bring their brands/services accessible through a click.  It’s a pre-shopping experience. Therefore, the rate of clients’ satisfaction spikes up.

Meanwhile, mechanical or artificial intelligence is sparking up. If augmented reality mirrors the prospective brands, AI emerges as the building block. Suppose I want the access to the augmented layout of the prospective building. While sharing this idea over the FB messenger, the option evokes. Isn’t it a miracle!  I can prompt to final decision within a short span. And that span would end up post hand-on experience of the augmented layout.

But the AI needs time to push the human at back seat. Loops still emerge. They need repair. Let’s have a glimpse of the areas where AI seems dwarf to the brainy human.

What does a machine lack?

  1. Intuitive comprehensive power: Human comes at the top due to his natural instinct. The potential of intuitive comprehensionbrings him at fore position. However, the machines definitely trail to him. Can a machine ever appeal and understand any human itself? The answer is obvious. It’s no.
  2. Create in new directions: I haven’t seen any machine that built up by itself. Any machine, even though it’s a super-computer, requires commands. It’s true that it can automate what we feed in to complete the task in a jiffy. But creating newness is not its cup of tea.

For example, an outsourcing company employs analytical tools to drill the insight. Automation would surely accelerate the speed of analysis. Thereby, it delivers the real-time analytics to derive business intelligence and future decisions to be executed.  But eventually, it requires directions. Otherwise, the whole data processing would get hampered.    

  1. Convincing power: How can it persuade the customers if it needs directions from the man itself? Machines fed on premeditated programs. Even google Home or Siri needs some instructions prior to performing the instructions.  
  2. Motivating people to respond:  The innovation can inspire and motivate. But machines are the result of human innovations. The day is so far when the computers or software would be able to motivate.

AR is like a djinee. What all you need to do is to make a wish and within a wink, it would come up with the desirable result. But it needs more improvisation and research of market to come in consistent with the insight of the customers.