How to avoid impact of Google Penguin 3.0
With its last update a more than a year ago Google has released Penguin 3.0 on this Friday, 17th October. Google first released Penguin 1.0 in April 2012 which impacted 3.1% queries and this recent launch will again impact the rankings of the websites on Google.
What is Google Penguin?
Penguin algorithm is the filter on the top of the Google’s regular algorithm and its purpose is to catch the spam links and spammed websites.
How to avoid lowering your website’s rank?
Avoid Excessive Keyword Use
Ignore those that insist on you having a specific keyword density (KD) on your web pages. Google is not looking for a certain percentage of keywords on your site because Google is not interested in keywords. What the Google Penguin algorithm updates are seeking is semantic relevance and authority in relation to the search term use by Google’s customer – the person looking for information.
Google uses its latent semantic indexing (LSI) algorithm to determine this. It no longer needs you to tell it what the topic of your page is by repetitive use of keywords! In fact, even 1% KD could see your rankings drop severely if there is no need for such an excessive use of repetitive text. If it seems unnatural, then it will be punished!
Write naturally and use keywords where they are relevant. Use keywords in the title, headers and at the beginning and end of your page content. Use your common sense in the body of the article. If its use seems appropriate, then fine, but not simply to increase your keyword density. Think on it: a 500 word article with 2% KD of a 4-word keyword would mean that 40 words of the entire article would be keyword-related. That’s excessive! What Google might refer to as ‘keyword stuffing.’
Avoid Use of Targeted Keywords in Backlinks
Both Penguin algorithm updates target over-optimization of anchor text pointing back to your website. The Google Penguin 2 update targets internal page links in this respect. Avoid using your target keyword in anchor text. Instead, use the site name, brand name or naked URL of your target page.
Also avoid excessive anchor text in the body of your article – where certain words appear in blue and link back to pages on your website, or even to external adverts. The Penguin 2 update will punish excessive anchor text that is over-optimized for your target keywords. Also avoid linking through anchor text such as ‘Click Here’ or ‘Buy Now’ – it is better to link to your product name, such as ‘Buy “Product Name” Now,’ linking “Product Name” to your sales page or purchase link.
Try to use about 50% – 60% brand names or website name as anchor test, 20% – 30% naked URLs and the rest product names or target keywords.
Use High Quality Backlinks
Your backlinks will score better is they are from high quality web pages: PageRank 3 or above. A load of links from low quality pages will be ignored at best and result in down-ranking at worst. The Google Panda algorithm update has already tackled excessive links from poor quality link farms and has also hit paid links severely.
Make sure that you do not enter into reciprocal linking agreements with web pages that are not connected to your linked page. Your ranking could disappear overnight! It has happened. Penguin algorithm updates are designed to tackle attempts to game the ranking algorithms. The Google Penguin 3 update is designed to handle poor linking deeper within your websites and blog. It’s always beneficial to follow white hat search engine marketing tactics to avoid such foes.
You cannot beat Google algorithms, so go with what they are seeking. Meet the needs of algorithm updates, and your web page rankings can flourish. Do not ignore the Penguin 3 update. Try to game any Panda or Penguin algorithm updates and you are doomed to fail.