5 best SMO tactics to use in 2014

5 best SMO tactics to use in 2014

With social media websites pulling in a large number of users, Social Media Optimization (SMO) has become as important as Search Engine Optimization (SEO). For a successful business venture, you need to be equally concerned about your presence in the social media as much as on the Search Engine Results Page (SERP). Here are 5 important tactics which you can employ in 2014 to get the required attention on social media.

1) Clever usage of the ‘Law of Reciprocity’

To improve your viewership on social media sites, the most important thing you need is a good number of friends. You may have to send friend request or follow requests to unknown people, but that is a necessary evil. Be careful though, too much activity on this intent may lead to the website warning you. Look for the profiles of people who are influential by noting their likes, shares, followers etc. You can promote your own account by being active on such profiles by liking and commenting because every like or share you get from them gives you a better chance of promoting yourself.

2) Understanding that Instagram and Flickr are individual social media platforms


Although Flickr has been around for nearly a decade now, Instagram has evolved as a prolific photo sharing platform in the recent years. With its sensational photo editing effects, it has become a very famous tool among non-Photoshop photo-maniacs. What is important to consider is that both Instagram and Flickr are also social media platforms and can be used effectively to promote your ventures.

3) Investing in Social Bookmarking

Social bookmarking websites such as Digg and StumbleUpon can help you to increase your page traffic a lot. Digg has been gaining immense popularity ever since it turned into a news aggregator. Getting your page popular on Digg involves the Law of Reciprocity again. The more you comment on other profiles, the more attention you can garner. Most of Search Engine Marketing Companies have experts who can help you in making the maximum out of Digg’s services. StumbleUpon is another website which makes its users ‘stumble upon’ pages according to their interests and up votes.

4) Focusing on content and keywords

The two things that weave magic in Search Engine Optimization (SEO) also have their effect on Social Media Optimization (SMO). Ever since hashtags have been incorporated into Facebook, the demand for inquiring about social trends has become higher than ever. To make your content more popular you have to take note of what hashtag is ranked higher than the other. Sometimes a difference of a mere couple of words can yield a higher page rank. There are sites such as socialmention.com, which gives a detailed insight into the popular trends.

5) Buying ads


Like Google, Facebook offers its own ad service. Although a tad bit expensive they give the buyers a lot of choices in terms of type of ad, duration of ad and the target group. You can create an ad for your page after proper research on your budget. This task can also be assigned to any of the Internet marketing companies in India to help you in planning well.